Lifecycle Marketing Lead

About us

At coreflow, we're redefining entertainment with AI. We're one of the fastest-growing startups globally, serving 20 million users in our first year. We’re an in-person company based in Sydney, Australia.

We’re guided by a set of principles that are foundational to our work and drive every decision:

• User-first: We build things that people want. We invest time to understand our users and focus on adding value instead of extracting value.
• High agency, high ownership: We’re responsible for the pieces we own, end-to-end. We own every mistake, figure out what went wrong, and fix it. We don’t blame anyone or anything else.
• Urgency: This is a once-in-a-lifetime opportunity. We prioritize well, find ways to increase leverage, and move at an inspirational pace.

What you'll do

You'll own the customer journey from consideration to checkout: turning prospective customers into activated users, free users into paying subscribers, and subscribers into loyal, long-term users. You'll do it through email and in-product messaging, driven by what users actually do, not what we hope they'll do.

Example projects

• Build and optimise the lifecycle journeys that matter most: onboarding and activation, free-to-paid conversion, upsells, win-backs, and reactivating lapsed users.
• Own the promotional and engagement calendar that keeps the community coming back and using the product more.
• Cut churn where it hurts most, including recovering failed payments and saving at-risk subscribers before they cancel.
• Develop the behavioural segmentation framework that tells us who to engage, with what, and when, then turn it into automated, triggered journeys.

What you'll bring

• A few years in lifecycle, CRM, or retention marketing, ideally on a subscription or consumer product.
• A combination of creativity and an obsession with the real numbers: retention, churn, LTV, and free-to-paid conversion, not just open rates and charts that go up and to the right (though we love those too).
• The ability to get shit done end-to-end, from spotting a drop-off in the data to shipping the journey that fixes it.
• A hunger to win. This won't be easy, and no one has done it before.

What we offer

• Competitive compensation with meaningful upside.
• A company card for food, coffee, tools, and anything that helps you operate at a high level.
• Daily team lunch and dinner at the office.
• Unlimited workspace budget. Build your ideal setup.
• Real ownership and impact from day one.

Our interview process

• A quick phone call to learn about you and share more about our company.
• A live challenge, 1hr, working through a toy problem.
• A paid work trial, so you get a feel for what it's like to work with us.
• You get an offer, and we celebrate!