Insights and Research Executive

Insights and Research Executive

We are QMS, a leading outdoor media company in Australia, specialising in providing engaging, impactful, and innovative advertising solutions across our premium outdoor media network.

Our portfolio of exceptional digital and traditional large format billboards, exclusive street furniture and airport offerings, provide advertisers with tailored and flexible OOH solutions that deliver results.

But we’re more than just an outdoor company….

Our Culture

Life at QMS is always “out of the ordinary” and this is reflected daily in our people, products, and passions.

Our people are at the heart of everything we do, and their passion, determination, creativity, and authenticity underpin our success to-date. We’re always contagiously confident, bringing a zest for life to our daily activities and importantly, taking time out to celebrate, reflect and evolve.

We’re a positive and inquisitive bunch, always pursuing betterment by taking the lead with meaningful initiatives to deliver the most impact. You’ll find an inclusive, friendly, and supportive environment, filled with diverse backgrounds, perspectives, and skills. We also proud to be a WGEA certified Employer of Choice for Gender Equality and have been since 2017.

At QMS you are recognised – and valued - for your unique contributions. We believe that good ideas can come from anywhere so when you’re with us, you will feel enabled and empowered to share.

As a growing business with an incredibly exciting future, pathways to new career opportunities and professional and/or personal development are always close by. While we have formal training opportunities available year-round, we encourage our people to embrace self-direction. In short? Tell us where you want to go – and we’ll help you get there.

The Role:

The Insights & Research Executive plays a key role in supporting QMS Media’s client and business research approach and strategic selling requirements for each of our products.

Providing insight through data, this role requires detailed analysis into audience, category and competitor behaviour to assist in client acquisition, management and opportunities. Additionally, you will be required to support the management and implementation of client campaign measurement projects.

This position requires a unique blend of data analysis, strategic thinking, creativity and storytelling to support the evolution of QMS products and to ensure alignment with customer needs and market trends.

Strong communication skills, a solid understanding of research methodologies, data & insights tools, and the ability to translate data into actionable insights are essential, all aimed at driving revenue growth across new and existing clients. The Insights & Research Executive will need to collaborate closely with cross-functional teams, including marketing, sales, and product, to align strategies, define timelines and prioritise initiatives based on evolving business priorities.

This position offers an exciting opportunity to be part of QMS Media’s product and research initiatives to drive success in market.

What you will be able to do:

• Collaborating with Sales / Strategy teams to identify research opportunities to ensure we meet their client campaign objectives and measurement needs.
• Supporting the National Product Strategy & Research Director to manage individual client campaign research projects with the client and external research agencies.
• Develop individual campaign case studies for key clients as needed.
• Supporting QMS Product teams (including City of Sydney, Gold Coast Street Furniture, Canberra Airport and Digital Large Format) via analysis of data and research studies to find trends and generate compelling insights and market collateral.
• Supporting National Product Strategy & Research Director to develop consumer insights to inform market collateral and assist in client specific pro-active product collateral.
• Assisting in the development of strategic proposals & other sales presentations as and when required.
• Create material that is delivered with influential storytelling and strategic foresight to support insights-based decision making.

What are we looking for?

Ideally you will possess the following skills and attributes:

• Degree qualified in Business, Communication/ Data/ Research and/ or Marketing (preferred but no essential)
• Strong understanding of data, research & insights with proven experience in a similar role.
• Previous experience (2-5 years) in an insight or research role or comparable discipline in a media owner, agency, or research business environment
• Working knowledge of MOVE / MOVE 2.0, or other media audience measurement systems
• Working knowledge of data insight tools such as Nielsen Consumer and Media View, Roy Morgan, Geo Tribes Explorer, Nielsen Adviews Online, SMI or similar
• Ability to analyse data and use it to create strategic collateral that drives incremental revenue opportunities for the business.
• Understanding and experience using both quantitative and qualitative research methodologies

Benefits of working at QMS:

• Flexible working options to suit your life stage and responsibilities.
• Employer-paid parental leave for primary and secondary carers for when your family grows.
• 3 additional days of paid Milestone leave per year to support the moments that matter to you.
• Exchange public holidays annually with Celebration leave, so you can commemorate cultural or religious days and events that are more meaningful to you.
• Employee assistance program for you and your family, annual vaccinations, healthy lifestyle checks and mental health first aid training.
• Ongoing learning and leadership opportunities to help you progress professionally and personally.

Whether you’re starting out, ready for a change or looking for a place to make your mark, your out of the ordinary adventure starts here! Click Apply Now to tell us more about yourself, your career aspirations, and your values.

QMS embodies the principles of fairness and equity into our talent acquisition process to ensure our workplace is free from all forms of inequality and discrimination.

For further information on QMS Media please visit www.qmsmedia.com