Implementation & Activation Associate Director
Implementation & Activation Associate Director
At Wavemaker, Positive Provocation is our unifying attitude. It is based on our belief that there is always a better way to grow.
We don’t provoke for the sake of it, we use it to shift the dial and create innovative and better outcomes for our clients. Our attitude of Positive Provocation is enabled by deep knowledge we have of our clients’ business, confidence to challenge what’s gone before and the support to go further than we thought possible.
Our goal is to make Wavemaker the best place to work, learn and grow. We’re passionate about learning & development and are committed to investing in your career growth through a range of training and development opportunities. We offer a supportive and inclusive workplace culture that values and supports diversity, wellbeing and collaboration, and we encourage 100% of our people, to bring 100% of their authentic selves, 100% of the time.
The Team
Our Implementation & Activation team are fully embedded within our Wavemaker client teams, and accountable to the clients they work on. The scope of the Implementation & Activation team covers the Implementation Planning and Activation of all media channels and touchpoints, with a focus on delivering connected, audience-first client outputs. Within the team, we have some team members who work across all channels and both implementation planning & activation, and others who specialise and work across a more focused scope of work.
Role Outline
The Implementation & Activation Associate Director is a critical role, over-seeing delivery across a team of implementation planning and activation specialists. As a leader you are responsible for supervising team workflow to ensure client demands are met, team workloads are balanced and ensuring a high level of effective collaboration between team members and key stakeholders. Working very closely with your manager, you will produce best-in-class solutions, offer unparalleled service and deliver against targets.
Your Responsibilities
Clients
- Cultivate strong, trusted relationships with clients at an intermediate to senior level.
- Offer expert perspectives and POVs on recent market trends or developments, ensuring they’re shared with key stakeholders regularly.
- Regularly meet with vendors and partners to drive your client’s agenda, creating opportunities for your team members to get involved and engage.
- Maintain an in-depth understanding of client challenges, objectives, and initiatives, and clearly articulate these to your team and media partners.
- Focus on building the agency’s reputation for outstanding client service.
- Maintain a robust understanding of the in-scope services of your clients and the process for completing work above and beyond.
- Proactively recommend tactics and opportunities that resolve client challenges and meet objectives.
Product
- Bring innovation and creativity to the table, leveraging insights from across the market.
- Adhere strictly to activation commitments associated with client contracts when required.
- Construct and present effective, future-facing implementation plans grounded in strategic priorities and data-led optimisation.
- Maintain deep knowledge of the media landscape and confidently articulate core media principles, including how each touchpoint fuels client growth.
- Collaborate with internal product teams, including GroupM proprietary services, to articulate their value and identify transformational growth opportunities.
- Seek, communicate, and implement improvements in all aspects of the role.
- Play a pivotal role in media audits, media negotiations, and billing forecasts, working closely with stakeholders to deliver on client KPIs.
People
- Motivate and empower direct reports to achieve individual, team, and organisational goals.
- Conduct fortnightly 1:1 check-ins, Career Conversations, and Annual Performance Reviews with direct reports.
- Liaise with the People Team to resolve any team disputes and ensure a safe, productive team environment.
- Champion company values to build trusted relationships, offer solution-oriented perspectives, and show genuine care for team success.
Growth & Marketing
- Identify, collate, and showcase examples of great work internally and externally.
- Enhance the agency’s reputation through award entries, competitions, and contributions to industry thought leadership.
- Actively support new business development and pitching efforts when needed.
Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria. Here, we strongly encourage you to apply if you’re interested: we'd love to know how you can positively impact our team with your experience!
We believe that diversity is vital and positively influences the environment in which we operate. We are committed to fostering a diverse and inclusive work environment that is free of discrimination, harassment or bullying. Race, colour, ancestry, religion, gender, gender identity, national origin, sexual orientation, age, marital status, disability or veteran status have no bearing on our hiring decisions, we encourage all applicants.
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