[HK] Senior Account Executive – Digital Marketing

About Think China

At Think China, we help international brands connect with Chinese consumers through culturally relevant digital marketing strategies and content.

What You'll Be Doing

• Manage day-to-day communication with clients and maintain strong, long-term working relationships
• Support and execute digital marketing campaigns for international brands targeting the China market
• Coordinate internal teams, external vendors, KOLs, media platforms and project timelines
• Independently develop campaign reports and strategic frameworks, and support the preparation of client proposals, presentations and marketing strategies
• Participate in client meetings and presentations with confidence and professionalism
• Oversee Chinese social media content execution across social platforms
• Monitor campaign performance and provide actionable insights and recommendations
• Stay up to date with Chinese digital trends, social media culture and emerging consumer behaviour
• Support the Account Director and wider team on business and campaign initiatives

What We're Looking For

• Minimum 2–4 years of experience in an advertising agency, PR agency, digital marketing agency or related industry
• Strong presentation and client communication skills
• Confident in leading meetings, presenting ideas and handling client-facing responsibilities
• Excellent organisational skills with strong attention to detail
• Ability to manage multiple projects in a fast-paced environment
• Strong understanding of Chinese digital and social media platforms
• Experience with Xiaohongshu, WeChat, Tencent Ads or related digital platforms is highly preferred
• Excellent written and verbal communication skills in both English and Chinese
• Ability to adapt English marketing materials into high-quality Chinese copywriting
• Proactive, resourceful and solution-oriented mindset
• Proficiency in Microsoft Office (PowerPoint, Excel and Word)

Nice to Have

• Experience working with international brands
• KOL / influencer marketing experience
• Experience preparing marketing proposals and campaign decks
• Fashion, beauty, luxury or lifestyle industry experience
• Basic understanding of paid media analytics and reporting

Salary

HKD 25,000 – 30,000 per month
(Depending on experience)