Head of Marketing, Japan

Key Responsibilities:

• Marketing & Brand Strategy Ownership

  • Own the development and execution of comprehensive marketing strategies for Divigel, Stalevo, and other products ensuring alignment with overall business and sales objectives.
  • Translate brand strategy into clear priorities, action plans, and execution frameworks across the organization.
  • Build strong alignment with the CNS & Women’s Health team at the Finland Head Office and obtain their full support.

• Brand Positioning & Lifecycle Management

  • Define and continuously refine brand positioning based on robust primary and secondary market research.
  • Ensure effective activation of brand positioning through integrated Brand Plans that resonate with target customers.
  • Lead brand lifecycle planning, including optimization of growth, maturity, and sustainability phases.

• KOL & Advisory Strategy

  • Define the strategic approach to KOL engagement in collaboration with Sales team.
  • Oversee planning and execution of Commercial Advisory Boards to gather insights, validate strategies, and strengthen brand impact.
  • Ensure KOL insights are fully integrated into brand strategy and execution.

• Market Insights & Data Driven Marketing

  • Ensure generation of high quality market intelligence through qualitative and quantitative research.
  • Drive data driven marketing initiatives by defining key data needs and collection methodologies in collaboration with Commercial Excellence team.
  • Ensure insights are translated into actionable strategies and measurable outcomes.

• Omnichannel & Customer Engagement Strategy

  • Define the omnichannel engagement strategy with Commercial Excellence team, ensuring a customer centric and segment driven approach.
  • Ensure effective selection and utilization of cost efficient and compliant promotional channels with Commercial Excellence team.
  • Establish the strategic foundation for digital marketing to enable advanced omnichannel activation from 2026 onward.

• Content & Promotional Excellence

  • Oversee development, approval, and deployment of promotional content in line with brand strategy.
  • Ensure all promotional activities comply with regulatory, scientific, and internal governance requirements.
  • Ensure robust review, approval, and documentation processes are in place.

• Forecasting & Financial Contribution

  • Own sales forecasting for branded products in close collaboration with Sales and Accounting & Finance teams.
  • Ensure forecasts are strategically sound, data driven, and aligned with brand plans.

• Budget & ROI Management

  • Own marketing budget planning and resource allocation.
  • Ensure investments are prioritized toward high ROI activities and aligned with strategic objectives.

• Performance Metrics & Optimization

  • Define key marketing KGIs / KPIs linked to customer behavior, brand performance, and business outcomes.
  • Monitor performance regularly and drive agile optimization of strategies and tactics.

• Portfolio & Business Development

  • Lead portfolio evaluation and business case development for new product opportunities.
  • Present recommendations and business cases to stakeholders in Japan and Finland Head Office, enabling strategic Go / No Go decisions.

• Cross Functional Leadership

  • Act as a strategic partner to Sales, Medical Information, Commercial Excellence, Pharmacovigilance, Quality Assurance, Supply Chain, and CNS & Women’s Health team in Finland Head Office.
  • Contribute actively to leadership discussions and long term business planning.

Orion Pharma is a globally operating Nordic pharmaceutical company – a builder of well-being for over a hundred years.

We’re home to more than 4,000 Orionees around the world, and we’re proud to be known as a responsible employer and a great place to work. At Orion Pharma, people are truly valued and trusted, encouraged to grow, and supported by a culture where every voice is heard. We appreciate each other, strive for excellence, and build the future.

Together we develop, manufacture, and market human and veterinary pharmaceuticals and active pharmaceutical ingredients. Our extensive portfolio includes proprietary and generic medicines as well as consumer health products. The core therapy areas of our pharmaceutical R&D are oncology and pain. Proprietary products developed by Orion Pharma are used to treat cancer, neurological diseases, respiratory diseases, and more.

We offer careers with a clear purpose: empowering people to live their lives to the fullest.

About Orion https://www.orionpharma.com/about-orion/