Head of Marketing APAC
Role Purpose
To lead and execute a business-aligned APAC marketing strategy that drives demand generation, pipeline impact, and brand strength, while defining and governing a clear regional–local operating model and representing APAC within the global marketing organization.
Location:
Shanghai
Key Responsibilities
- Define and drive the APAC marketing strategy and roadmap aligned to business growth priorities
- Establish and operate the regional–local marketing operating model, ensuring clarity of roles and decision rights
- Lead and develop a high-performing APAC marketing team focused on enablement, standards, and insight
- Lead demand generation strategy and ensure measurable pipeline and revenue impact
- Build and scale digital marketing and analytics capabilities, with clear ROI discipline
- Partner with sales and business unit leaders to improve conversion, prioritization, and commercial outcomes
- Own APAC product and technical marketing standards, including value propositions and sales enablement frameworks
- Strengthen brand positioning and market visibility across APAC
- Define and govern regional brand, content, and digital standards that reduce local workload and increase consistency
- Drive internal brand engagement and employer branding initiatives in partnership with People & Culture teams
- Manage marketing investments with a strong focus on effectiveness and ROI
- Be the primary APAC interface to Global Marketing, ensuring pragmatic adoption of global assets and strong APAC representation
Measures of Success
- Effective and well-understood regional–local operating model
- Strong credibility and alignment with sales and business unit leadership
- Clear and measurable contribution of Marketing to APAC revenue pipeline
- Improved quality and effectiveness of product marketing and sales enablement materials
- Consistent brand visibility and messaging standards across APAC markets
- Established data-driven marketing discipline with clear ROI tracking
Candidate Profile
- Master’s degree in Marketing or Business Management
- 10–15 years of experience in B2B, industrial, or engineered solutions environments
- Proven leadership experience in a multi-country or regional APAC marketing role, preferably in an international company
- Experience in marketing strategy, demand generation and commercial impact
- Experience working closely with product management, engineering, or application teams
- Experience in digital marketing and analytics
- Ability to operate effectively across cultures and influence senior stakeholders
- Strong execution focus with a business-first mindset
Role Value Proposition
Opportunity to shape the future marketing model during a critical high-growth APAC region
Work closely with senior regional leadership and global teams
Build a scalable, disciplined, commercially credible, modern, and digital-first marketing function
Direct visible impact on business growth, capability building, and long-term regional effectiveness
Play a key strategic role in strengthening Munters’ position as a leader in energy-efficient and sustainable climate solutions across APAC
Core Competencies
- Business & Commercial Acumen
- Regional–Local Operating Model Leadership
- Demand Generation & Growth Leadership
- Product & Technical Marketing Excellence
- Digital & Data-Driven Marketing
- Stakeholder Influence & Cross-Cultural Leadership
- Strategic Thinking with Execution Discipline
Join Munters and become part of a dynamic team shaping the future of climate solutions. Embrace the opportunity for personal and professional growth in an inclusive, forward-thinking environment. At Munters, your journey is our journey — let's innovate for a brighter future together. A diverse and inclusive organization spurs innovation, lifts performance and creates greater business value. That’s why DEI is the foundation of our long-term strategy. We are commited to building a workplace for everyone and work to counter systemic bias, prevent harassment and discrimination and ensure employee health, well-being, work-life balance, community involvement and more.
