Head of Marketing and Channel Commercialization - Hang Seng Investment Management Limited

Some careers have more impact than others.

If you’re looking for a role where you can continue to make an impression, take the next step at Hang Seng where your contributions will always be valued.

Hang Seng Investment Management Limited

Established in 1993, Hang Seng Investment Management Limited ("Hang Seng Investment") is a wholly owned subsidiary of Hang Seng Bank Limited. As one of the largest home-grown asset management firms in Hong Kong, Hang Seng Investment is a pioneer in indexing solutions, with more than 30 years of portfolio management experience. Since 2022, Hang Seng Investment has managed The Tracker Fund of Hong Kong (TraHK) and is currently the largest ETF manager in Hong Kong by assets under management. Hang Seng Investment is committed to providing comprehensive investment management services through investment managers with extensive experience in managing funds (including a series of ETFs and retail funds) and investment portfolios, for institutional and individual clients. Building on our strong local foundation, we are actively expanding our business across Mainland China and international markets, further strengthening our position as a leading global asset manager.

We are currently seeking a high caliber professional to join Hang Seng Investment as the Head of Marketing and Channel Commercialization reporting to CEO of Hang Seng Investment.

Principal Responsibilities

• Define and lead robust marketing strategies to drive ETF (aka ETP) market leadership, broaden distribution channels, increase product penetration, and strengthen thought leadership across Hong Kong, Mainland China, and international markets.
• Strengthen brand positioning through integrated campaigns, leveraging digital marketing, media engagement, and thought leadership.
• Champion growth and visibility of the TraHK by developing integrated marketing, investor education and partnership initiatives to boost fund inflow, expand investor base and reinforce its position as Hong Kong’s flagship ETF.
• Drive distribution growth by converting new business prospects identified via marketing events, industry engagements, top-tier financial partnerships, and cross-market collaborations.
• Accelerate the commercialization of distribution channels, including brokerage, banking, and wholesale platforms, to optimize conversion and retention. Lead ongoing partner and client engagement initiatives to support business growth and increase assets under management.
• Oversee departmental performance, including budget management, KPI tracking, and resource allocation. Provide data-driven insights and recommendations to senior management for continuous improvement.
• Stay abreast of regulatory requirements to ensure all customer communications and initiatives are compliant to FIM and related policies.
• Lead, mentor, and develop a high-performing marketing and commercialization team, fostering a culture of collaboration, accountability, and innovation.

Requirements

• University degree or above in Marketing, Business Management, Business Administration, Finance, or related disciplines
• Significant work experience in banking or asset management with exposure in branding, marketing, sales, client engagement, digital, event management and project management, with specific expertise in ETPs or investment products
• Familiar with the asset management business and its related activities
• Proven leadership experience managing multi-functional teams (e.g. marketing, sales, digital) in a fast-paced environment
• Excellent leadership and communication skills, with ability to inspire the teams and influence senior stakeholders
• Results-oriented with a track record of achieving KPI in brand uplift, market penetration and revenue growth
• Proficiency in English, Cantonese, and Mandarin Chinese

Before you apply, you should read the Internal Recruitment Policy carefully (Hong Kong Hang Seng - HKG HASE: Internal Recruitment Policy). Your job application would be bound by all the terms stated in the Internal Recruitment Policy. For internal applicants with less than twelve months in their current role, Manager’s endorsement is required. Please obtain and enclose the endorsement in the application. If you have been in your current role for more than 12 months but the behaviour gateway was “No” in the most recent performance assessment, you cannot apply any internal job openings. For any enquiries, please contact the recruiter for the job opening.

You’ll achieve more when you join Hang Seng Bank Limited.

www.hangseng.com/careers
https://www.linkedin.com/company/hang-seng-bank

Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.

Issued by Hang Seng Bank Limited