Head of Global Propositions and Cards Marketing

Head of Global Propositions and Cards Marketing

We are currently seeking a high calibre professional to join our team as Head of Global Propositions and Cards Marketing.
The Head of Global Propositions Marketing will drive the global marketing strategy and centralised activity for our retail segments, specifically Affluent, Higher-tier Affluent, and Emerging Affluent. The position holder will oversee the marketing for the Affluent proposition and lead new proposition launches. This position requires close collaboration with the Group Propositions business teams to ensure marketing aligns with business goals—focusing on new customer acquisition and deepening relationships through targeted programmes.

In this role you will:

• Create and sustain global marketing plans with both near-term and long-term strategic vision.
• Define and execute centralised campaigns and platforms with agency partners.
• Lead regular engagement and exchange sessions with key markets, offering strategic and creative guidance.
• Champion the voice of the customer in internal stakeholder meetings.
• Contribute to Global business meetings, Steercos, and Opcos.
• Align budgets with business priorities and build cases for investment alongside the Performance Marketing team.
• Conduct systematic reviews of agency partners to optimise resourcing.
• Ensure alignment with global brand guidelines, acting as the bridge between in-market teams and Global Brand.

To be successful you will need:
15+ years of marketing, creative/design agency or communications experience
Strategic thinker with a strong background in campaign management/creative execution
Sharp eye for detail and design (important with affluent audience)
Natural collaborator – needs to be comfortable working with many stakeholders across the world; needs to be able to represent marketing point of view with more senior business stakeholders
Ability to synthesize information and simplify communications and processes
Strong presentation and interpersonal skills
Proactive problem-solver with strong project management skills
Strong prioritization and organizational skills with the ability to work under pressure, in a fast paced high-volume environment

Opening up a world of opportunity
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