Head of Digital Product and Platforms

Head of Digital Product & Platforms

Reporting to: Chief Marketing Officer
Purpose
The Head of Digital Products and Platforms is accountable for defining, delivering, and continuously improving the organisation’s digital products and enabling digital platforms to deliver world-class customer experiences and outcomes.

This role bridges customer needs, VRC strategy, and technology execution, ensuring digital investments deliver measurable value, scale effectively, and provide excellent user experiences. It also ensures the VRC is positioned for future trends, including AI testing, learning, and implementation where appropriate.

The role leads digital product strategy, platform evolution, innovation, and cross-functional delivery, while embedding modern product management, delivery practices, and customer-centred digital products to advance the VRC’s growth KPIs.

Stakeholders

Internal: C-Suite, Executive General Managers, Department Heads & Managers and the wider VRC Team.
External: Suppliers, Vendors, Stakeholders, Partners, Sponsors, Members and Guests, and the wider industry networks and associations.

Focus

• Define and own the digital product vision and roadmap, aligned to organisational strategy, customer needs and journeys, and future innovation.
• Prioritise initiatives based on value, risk, and effort, balancing innovation, optimisation, technical sustainability, and return on investment for the VRC.
• Act as the ultimate product owner for key digital products and platforms.
• Translate strategy into clearly articulated outcomes, success metrics, and benefits realisation.
• Own the strategy and lifecycle of core digital platforms, including the website, member portal, eCommerce, and app.
• Ensure platforms are scalable, secure, interoperable, fit for future needs, and protected from external risk.
• Partner closely with technology teams to manage technical debt, platform upgrades, and architecture decisions.
• Collaborate with the Technology team to integrate VRC’s customer data platform and enable customer personalisation.
• Enable a connected digital platform ecosystem across web, social, and app channels, supporting the VRC’s strategic objectives for customer growth and retention across racing and non-racing experiences.
• Build a highly valued digital member experience that delivers personalisation, value, and opportunity for new and existing members.
• Oversee vendor relationships and third-party technology partners, where relevant, to ensure the VRC remains a leader in digital product development and deployment.
• Champion customer-centred and user-led design, informed by research, data, and feedback.
• Ensure digital experiences are intuitive, accessible, inclusive, personalised, and connected across channels.
• Leverage global innovation, trends, insights, and analytics to continually improve product performance and user outcomes.
• Provide the VRC with a test-and-learn digital environment to support the adoption of new digital innovations, including but not limited to AI technology.
• Embed modern product management and delivery practices.
• Enable high-performing, multidisciplinary teams across product, design, engineering, and delivery.
• Improve the flow, speed, and quality of delivery while managing risk and dependencies.
• Remove barriers to execution and foster a culture of experimentation and learning.
• Lead, coach, and develop your team.
• Build organisational capability in product thinking, prioritisation, and outcome-based planning.
• Influence senior stakeholders and lead change associated with new and updated digital products and platforms.
• Establish clear governance for digital product and platform investment.
• Manage budgets, benefits tracking, and value realisation.
• Ensure compliance with security, privacy, and regulatory requirements.
• Monitor performance using agreed metrics, such as adoption, reliability, and customer outcomes.

Success Measures (KPIs)

• Digital products deliver clear, measurable value.
• Platforms enable faster, simpler, and more reliable delivery.
• Digital content consistently delivers user value, is easy to manage and evolve, and measurably supports organisational outcomes.
• Improved customer and user experience outcomes.
• Increased organisational maturity in product‑led ways of working.

Core Capabilities

• Tertiary qualification in digital marketing and technology, publishing, media, or a related field.
• A minimum of 15+ years’ senior experience in multimedia and digital product implementation and services, digital technology project design, management, and publishing for high-volume global events is preferred.
• Proven ability to align digital initiatives to business strategy and customer outcomes.
• Strategic and commercially minded.
• Strong stakeholder engagement and influencing skills.
• Collaborative, inclusive, and empowering leader.
• Comfortable operating in ambiguity and complexity.
• Able to balance pace, quality, and risk.
• Extensive experience in digital technology and platform design, build, and execution to drive enhanced customer engagement, experience, and product sales.
• Understanding of end-to-end digital product roadmap delivery, supported by strong UI and UX knowledge.
• Deep understanding of product-led operating models is desirable.
• Strong customer and user advocate.
• In-depth knowledge of tools that advance customer experience and personalisation, such as Azure, Microsoft D365, Google Analytics, marketing automation and CRM platforms, APIs, eCommerce, and ticketing and payment gateways, including Ticketmaster.
• Experience with enterprise platforms, such as CRM, ERP, CMS, and data platforms, is desirable.
• Experience working across legacy and modern technology environments is desirable.
• A strategic perspective on AI integration and its implementation to advance eCommerce and customer growth.
• A comprehensive and advanced understanding of content creation, design, execution, publishing methodologies, and delivery.
• Sound working knowledge of the content generation marketplace, including writers, content partners, production partners, and new and emerging technology, together with a well-developed understanding of editing, social media and digital marketing, content creation, and distribution.
• Highly developed writing, copy editing, social media marketing, content creation, and distribution experience.
• Contribute to a positive and respectful team environment that values open communication, creative collaboration, and mutual support.
• Support an inclusive workplace where diverse perspectives are valued, and feedback is encouraged, constructive, and solution focused.

Values

• Think VRC: We deliver with one purpose and plan. We’re one VRC team.
• Create Joy: We design every experience, for our members, customers and each other, to create joy.
• Be Gutsy: We are grounded in our heritage; we’re brave and curious in our pursuit of a bigger future.
• F-Learn: We fail but learn, treating setbacks as opportunities for growth.
• Care Deeply: We genuinely care about each other: our people, our members, are customers and our community.