Growth Marketing Manager
Growth Marketing Manager
Aster is the foremost decentralized exchange for crypto derivatives on major blockchains like BNB Chain and Arbitrum. Offering both order book and on-chain perpetuals, Aster empowers traders and stakers with unparalleled opportunities. Elevate trading with up to 1001x leverage, zero slippage and competitive fees. Amplify liquidity provider (LP) returns with the highest yield among perpetual trading platforms with majority-stablecoin LP pools.
Key Responsibilities
- User Growth & Activation
Design and execute growth strategies across the full funnel: acquisition → activation → trading → retention
Identify and optimize key activation moments - Campaigns & Growth Experiments
Lead major growth initiatives for campaigns and incentive programs.
Develop targeted messaging and campaigns for different user segments.
Continuously iterate based on data, not opinions - Product-Led Growth
Partner with Product & Design to improve onboarding and trading UX and translate features into clear user value propositions
Identify growth levers embedded in the product (referrals, gamification, personalization) - Cross-Functional Collaboration:
Work closely with cross functional teams to get data insights and dashboards, amplify marketing initiatives etc.
Requirements
- Must-Have 3–6+ years experience in growth marketing, preferably in Crypto / DeFi / trading platforms.
- Strong data literacy: Comfortable working with dashboards, cohorts, funnels Able to define metrics and judge experiment results.
- Proven track record of driving measurable growth, not just running campaigns High ownership, fast execution, bias toward action
Aster
