Growth Marketing Creative Strategist

GROWTH MARKETING CREATIVE STRATEGIST

Overview

We’re looking for a Creative Copywriter who knows how to create ads that stop
people scrolling in their tracks. From punchy headlines to thumb-stopping
visuals, you’ll concept and craft ad creative that performs - helping turn
publisher content into high-converting campaigns. This role requires a
journalist’s instinct for what captures attention who thrives in a commercial,
results-driven environment.

You will combine sharp editorial judgment with a strong understanding of
audience behavior, crafting and determining performance-first copy and image
combinations that feels native, engaging, and impossible to scroll past. You’re
not afraid to kick off a conversation with one of our hundreds of global
publishers to troubleshoot when existing image and headline combinations aren’t
measuring up.

You likely have a journalism or editorial background (or think like someone who
does). You know a good hook when you see one. You have opinions on headlines.
You understand that the difference between “ok” or a conversion can usually be a
tweak in creative.

You can see the bigger picture too: you’ll be managing smart audience
monetisation which doesn’t just drive performance, it helps publishers generate
the revenue that funds quality journalism, supports editorial teams, and keeps
great reporting alive.

Key Responsibilities

Editorial-Led Creative Development

• Write copy that doesn’t feel like advertising while also leveraging publisher
  copy and editorial instincts to build high-performing creative; refining and
  adapting where needed.
• Turn brand messages into stories people might actually choose to engage with,
  using strong angles, cultural awareness, and a clear point of view.
• Bring a newsroom mindset to everything: What’s the hook? Why now? Why should
  anyone care?
• Develop multiple concepts quickly, while continuously testing and iterating
  publisher creative templates to identify the formats that perform best.

Performance-Driven Copy & Optimization

• Once you’ve become an ad production powerhouse for Linkby and its publishing
  partners, you’ll either already know - or quickly learn - the tools needed to
  take your work live. Think publishing, optimising and reporting on campaigns
  across self-serve platforms like Facebook Ads.
• Determine copy that can be leveraged across channels from paid social,
  native, video, and more - with equal parts taste and intent.
• Work closely with performance teams to understand what’s landing, what’s
  flopping, and why.
• Iterate constantly. Kill your darlings (and have the right instinct for which
  ideas might be dead in the water). Write better ones.
• Balance creative instinct with data - knowing when to trust each.

Creative Strategy & Concepting

• Partner with publishers, designers, and marketers to build ideas that work as
  a whole and ultimately drive conversions.
• Shape campaign narratives, not just individual assets.
• Constantly push for smarter, fresher, less “seen-it-before” creative.

Establish & Maintain Creative Best Practices

• Help define what “good” looks like and constantly raise the bar.
• Build and contribute to a library of creative that actually worked (not just
  what looked nice in a deck).
• Have a point of view. Change it when the data proves you wrong.
• Establish a TOV that fits where it lives - whether that’s a premium
  publisher, TikTok, or somewhere in between.
• Develop editorial-style integrations that feel seamless, not forced.
• Stay plugged into culture, trends, and shifts in how people consume content
  (and what they ignore).

What You Bring

• 3–5+ years of experience in copywriting, journalism, editorial, or anything
  that proves you can write something people don’t skip.
• An instinct for what makes someone stop scrolling and the ability to do it
  more than once.
• Comfort using performance data to make your work better, not blander.
• Curiosity, taste, and a low tolerance for boring.
• Ability to move fast, think in ideas (not just deliverables), and adapt your
  voice without losing it.
• A clever wit and great sense of humor.
• Experience with paid media is a major bonus. Knowing how to write is
  non-negotiable.