Field Marketing Specialist

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Demand Generation Marketing Specialist Australia and NZ (ANZ)

The Demand Generation Specialist (IC3) will be responsible for managing and
driving the inbound demand generation process across ANZ to support the
ambitious growth of the NetSuite Global Business Unit through multiple channels
such as the use of media vendors and other content syndication vendors, online
comparison sites, paid social, programmatic advertising and other elements of
inbound demand generation.

This is a challenging role involving managing an operation that is already at
some scale and is growing rapidly as sales targets grow. The company is in an
expansion phase, growing sales teams and a rapidly growing SMB/SME ERP SaaS
market.

Reporting into the Head of Marketing, ANZ and working alongside the wider
Marketing Team, this is a key role and requires a self-starter with strong
experience in managing multiple demand generation projects and deep
understanding of digital marketing in an international B2B environment.

It is a key position and will be expected to build on the existing program of
demand generation activities which includes working with various online lead
vendors and digital marketing agencies, strong execution & operational skill,
working with internal marketing shared services team. We invest significantly in
this part of the business and there is scope for exciting innovation in all
aspects of the role.

Responsibilities:

• Plan and recommend quarterly activities that will meet the region’s KPIs
  across all the category mix
• Support overall JAPAC marketing team goals and programs, ensuring their
  success in your region.
• Working with Senior Marketing manager to monitor key performance metrics from
  lead generation funnel, make recommendation and improve conversion across all
  category campaign mix
• Actively manage, monitor, assess and recruit external agencies / vendors to
  improve traffic and lead conversion rates to meet target given.
• Consistently improve and optimize current landing pages/assets/resources used
  in every campaign to drive higher conversion.
• Working with wider marketing team such as marcom / web team to update landing
  pages, optimizing SEO.
• Work with Senior Marketing Manager to effectively tailor & strategise
  campaigns according to different segment markets, key industries, and buyer
  persona.
• Interpreting campaign data to assess program performance, tracking against
  quarterly campaign target, and making sure campaign are progressing well.
• Managing the schedules and resources for multiple projects at a time and be
  responsible for ensuring that projects are delivered successfully, on time and
  on budget.
• Working closely with the key stakeholders across the company such as direct
  sales rep, pre-sales team and especially our BDR team.
• Develop and manage deal acceleration activities utilising ABM, PTAL, closing
  events/campaign, newsletter generate better conversion.
• Deliver integrated campaigns across digital, nurture, webinars, in-person
  events, partner programs, executive engagement and sales activation.
• Manage co-op funds pre-approval and submission claims from solution providers
  and ensure co-op is being utilised to drive demand generation campaigns for
  channel partners.

Experience

• B2B lead generation and customer acquisition marketing on agency or customer
  side
• Strong track record in digital marketing
• Focus on implementing high volume inbound marketing programmes
• Experience within a B2B SaaS or technology business is highly desirable
• Strong experience in managing budget and paid campaigns across a variety of
  tools
• High level of proficiency with managing and interpreting campaign data
• Team player: organizing and managing with multiple stakeholders within the
  business
• Self-motivated and self-managed with attention to details: able to think
  independently, get feedback and find solutions
• Proven track record of experience within demand generation, growth or customer
  acquisition experience
• Hands on experience with marketing automation tools such as Eloqua
• Highly organised with excellent time management skills and the ability to
  effectively multi task
• A highly motivated and conscientious individual with the ability to use
  self-initiative
• A strong team player able to assist with overall team efficiency
• Strong analytical, written and verbal communication skills
• Ability to think critically and make optimisation decisions based on data
• Love collaborating with others to come up with creative, unique and impactful
  programsization.

Career Level - IC3

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