Executive Officer II (carrying the job title of ‘Manager’), Marketing and Communications Office, CUHK Business School

CUHK Business School
Executive Officer II (carrying the job title of ‘Manager’), Marketing and Communications Office
The CUHK Business School is a leading business school and a pioneer in business education in Hong Kong. Since its establishment in Hong Kong in 1963, the CUHK Business School has gained world recognition for nurturing business leaders with immense contributions in the Asia Pacific. The School has been offering a comprehensive range of undergraduate and postgraduate programmes with over 6,500 students from 30+ countries/regions, as well as executive education. It has one of the most extensive alumni networks in the region, with over 49,000 alumni around the world.
The Marketing and Communications Office plays a crucial role in building and maintaining the School’s brand and reputation through promoting its thought leadership globally, creating and reinforcing consistent messaging to the public, developing and driving implementation of communications plans and strategies across multiple channels, providing guidance and advice on effective internal and external communications and issues management, and establishing lasting connections with the School’s community.
Reporting to the Assistant Director, Public Relations and Communications, the appointee will be responsible for (a) championing branding campaigns, including planning and executing strategic branding events, creating compelling multi-media content and visuals, and developing effective brand communication materials to elevate the School’s branding and thought leadership; (b) ensuring a cohesive identity and strong brand presence across all promotional and communications materials; reviewing and enhancing communications and marketing materials developed by internal stakeholders and external agencies to ensure accuracy, high professional quality, and adherence to established branding guidelines; (c) serving as an internal consultant to support and advise various departments and offices across the School on their branding strategies, ensuring alignment with the School’s overarching brand and mission; (d) liaising and co-ordinating with a diverse network of internal and external stakeholders—including PR agencies, students, alumni, faculty members, and administrative offices—to support the School’s communications and events; (e) drafting high-level speeches, messages, and briefing materials for members of the senior management in both English and Chinese; (f) managing and monitoring the office budget, track campaign performance; and (g) performing other impromptu duties as assigned.
Applicants should have (i) a good Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, Advertising, Business, or related disciplines; (ii) fulfilled the language requirement set out on the website: https://www.hro.cuhk.edu.hk/en-gb/languageforeo; (iii) at least 5 years’ post-qualification executive experience, preferably in branding, marketing, content management, public relations, advertising, corporate communications, or related fields; (iv) an excellent command of both written and spoken English and Chinese (including Cantonese and Putonghua); (v) a dynamic, innovative, agile, self-motivated, collaborative, well-organised and can-do work attitude, with good interpersonal, communication and presentation skills; (vi) attentiveness to detail, a strong sense of ownership, and a commitment to excellence; and (vii) proficiency in MS Word, Excel, and PowerPoint. Having experience in Adobe Photoshop will be an advantage. Shortlisted candidates will be invited to sit for written test(s) as appropriate.
Applicants must submit copies of certificates showing that they have fulfilled the language requirements and academic qualifications stated above, otherwise their applications will NOT be considered.
Appointment will initially be made on a 2-year contract with contract-end gratuity commencing as soon as possible, renewable subject to good performance and mutual agreement.
[Those who have responded to the previous advertisement for the same post (Ref. 26000124) need not re-apply.]
[CUHK Business School is also known as the Faculty of Business Administration.]
The University only accepts and considers applications submitted online for the post above via the CUHK career site. For more information and to apply online, please visit http://career.cuhk.edu.hk.