Executive, Brand Experience

Role & Responsibilities:

This role is responsible for the development and delivery of retail spaces and offline brand experiences. You will translate creative concepts into detailed, buildable design solutions, ensuring high-quality execution, visual consistency, and cost efficiency. The goal is to create commercial spaces that reflect the brand’s identity while enhancing the overall customer experience.

Key Result Areas:

• Retail Space Planning & Design Development - Support retail space planning and produce/review design drawings, including layouts, elevations, and construction packages - Ensure all design outputs align with brand standards and are feasible for execution
• In Store Experience Optimization - Continuously optimize store layout and customer journey to enhance overall consumer experience - Improve space efficiency based on actual store operations and performance
• Visual Merchandising & Display Development - Develop in-store display solutions and fixtures aligned with brand identity - Optimize product presentation to strengthen brand expression and visual consistency
• Project Delivery & Cost Control - Oversee project delivery from design development through construction and installation - Coordinate with vendors and contractors to ensure on-time and high-quality delivery - Maintain cost awareness and support budget control throughout the project lifecycle
• Cross-functional Collaboration - Work closely with Brand Marketing, VM, Product and Retail teams to ensure project alignment and smooth execution - Accurately interpret creative intent and translate it into practical, buildable solutions

Competency Requirements:

• Bachelor’s degree in Environmental Design, Spatial Design, Architecture, or a related field
• 1-3 years of relevant experience in retail, commercial interiors, or exhibition design
• Proficient in 3D modeling tools (e.g., SketchUp, Rhino), Adobe Creative Suite (Illustrator, Photoshop)
• Solid understanding of spatial planning and retail flow
• Good design sensibility, with an awareness of trends and brand positioning
• Able to manage projects independently with a hands-on, problem-solving approach

Principal Accountabilities:

Under general direction:* Coordinate the development of marketing communications materials by creative design and creative writing services to effectively represent the products, services, brands and/or the organization to customers and prospects* Create and coordinate multimedia packages

Knowledge & Skill Requirements:

• High school diploma or equivalent education; Associate’s degree preferred
• Minimum of five years of experience preferred

Knowledge & Application:

• Knowledge of standardized rules, procedures, and operations, within a specialized field/work area
• In-depth experience in a technical field
• Selectively extracts, verifies, and compiles objective and measurable data
• In some instances, may modify existing processes, methods, and approaches
• May be working toward a professional qualification

Problem Solving:

• Encounters problems which are varied and nonroutine
• Requires basic problem-solving techniques to clearly define problems
• Identifies the most appropriate option/solution to adjust or improve existing approaches
• Solutions often leverage and improve on existing processes, procedures, and/or tools
• Requires objective review of difficult work problems, obtaining cooperation or approval

Interaction:

• Exchanges standard technical or nontechnical information with colleagues and immediate superiors and/or customers
• May be required to interpret or clarify technical information to aid understanding
• Interprets or explains data or information to deliver messages
• Audience may not be knowledgeable about the subject matter
• Requires awareness of cultural differences and adapts style accordingly

Impact:

• Impact is short term (typically limited to one year)
• Activities limited to monthly/quarterly planning
• Supports the achievement of goals through personal effort in own work area
• Scope of impact will be at the department and/or team level
• May also impact on related activities outside of own work team and/or department

Accountability:

• Accountable for the on-time delivery of own work and that of others
• May be responsible for coaching/mentoring more junior employees; but has no direct supervisory responsibility
• Responsible for the quality review of deliverables by more junior employees
• Financial accountability will be confined to proactive management of cost within the project/team
• Performance measured against predefined annual objectives

R-20260519-0003 VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, and Timberland. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels. VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders.

VF Diversity Vision Statement

VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business. The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is an equal employment opportunity employer of minorities, females, protected veterans and the disabled. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected factor. VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations. VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.