EVT HQ - Digital Marketing Manager
Digital Marketing Manager - EVT HQ
Reports to: Head of EVT Digital Channels
Key Stakeholders: Digital Marketing Specialists, Marketing Operations Manager, Brand Managers, Marketing Executives, Social Media Managers, Social Media Executives, Cluster Revenue Managers, Hotels IT team, Distributions team, Elevate team and relevant managers from across EVT business units.
Position Overview:
In this role you will assist with managing and executing the digital strategy for a cluster of hotels across multiple brands in Australia & New Zealand.
Our Vision is being leaders in creating experiences that escape the ordinary.
Our Purpose is to make the day better for ourselves, each other, our group, our customers and communities. We do this by living our values of empowerment, possibilities and community. We achieve our Vision and Purpose by delivering on our goals and values.
Our Goals
- Growing revenue above market
- Maximise assets
- Business transformation
Our Values
- Empowerment: We make it happen
- Possibilities: We evolve and innovate
- Community: We make the connection
Key Accountabilities
- Digital Strategy, Budget Management & Reporting
- Digital Campaigns & Operations
- Paid Media Execution & Management
- Stakeholder & Relationship Management
Skills & Experience
The successful applicant will be tertiary qualified in a relevant discipline with at least 7 years’ experience working in Digital Marketing, and have experience working with executive stakeholders. This is a highly hands-on role, requiring strategic thinking, ownership of executions & strong communication skills.
Preferred experiences:
- Experience in the Hotel industry
- Google Certified Professional - Search
- Google Analytics 4 Certification
- Meta Certified Professional - Media Planning, Media Buying or Marketing Science
- Experience in AI-powered marketing automation
- Experience in working with large datasets and building predictive models
- SEO/GEO experience
- CRM/CDP experience