Event and Product Producer

Event & Product Producer

Reporting to: Head of Product & Event Design
Purpose
This role is responsible for the design and delivery of a portfolio of VRC event and precinct-based products across race day, non-race day, and off-course experiences.

The role leads the design, development, delivery oversight, and continuous improvement of customer experiences, ensuring alignment with VRC’s Product & Event Design strategy. With a strong focus on commercial performance, customer outcomes, and innovation, the Product Manager drives the evolution of market-leading experiences that enhance engagement, grow revenue, and strengthen the VRC brand.

Stakeholders
Internal: C-Suite, Executive General Managers, Department Heads & Managers and the wider VRC Team.
External: Suppliers, Vendors, Stakeholders, Partners, Sponsors, Members and Guests, and the wider industry networks and associations.

Focus
Lead concept development, planning, pre-production, delivery, and post-event review across an allocated product portfolio, in line with the strategy set by the Innovation team.
Develop customer journeys and experience frameworks that translate brand strategy into physical, sensory, and emotional experiences.
Influence and manage product performance across revenue, attendance, yield, and engagement, identifying opportunities for premiumisation, packaging, and upselling.
Act as the central product owner, aligning customer, operations, marketing, partnerships, and hospitality teams to the product vision and desired outcomes.
Navigate complex production challenges and adapt quickly in high-pressure, fast-paced environments while maintaining excellence in delivery.
Oversee product and event delivery in partnership with Operations and Customer teams, ensuring execution aligns with product design intent and customer expectations.
Lead by example to foster a high-performing, collaborative environment with Producers, Executives, and broader stakeholders.

Success Measures (KPIs)
Product performance – attendance and spend per head.
Financial performance – within 5% variance of forecast versus actual event budget.
100% compliance with OH&S, legal, and internal operational standards.
Delivery excellence – successful execution aligned with the product vision.

Core Capabilities
Proven ability to design and deliver large-scale, multi-faceted experiences for diverse audience segments.
Ability to develop compelling concepts that align with business goals, brand direction, and audience needs.
High emotional intelligence and strong communication skills, with the ability to collaborate across internal departments and manage multiple external suppliers.
Skilled in end-to-end budget planning, forecasting, and reconciliation.
Resilient in dynamic environments, with strong decision-making under pressure.
Strong capability in timeline management, critical path development, production documentation, and delivery coordination.
Proactive in identifying challenges and delivering practical, efficient solutions.

Values
Think VRC: We deliver with one purpose and plan. We’re one VRC team.
Create Joy: We design every experience, for our members, customers and each other, to create joy.
Be Gutsy: We are grounded in our heritage; we’re brave and curious in our pursuit of a bigger future.
F-Learn: We fail but learn, treating setbacks as opportunities for growth.
Care Deeply: We genuinely care about each other: our people, our members, are customers and our community.