Drivers Branding Specialist

Drivers Branding Specialist

Department: Global Marketing
Employment Type: Full Time
Location: Philippines

Description

We are seeking a dynamic and experienced Driver Branding Specialist to join our company. You will play a key role in shaping and executing our brand strategy across various channels and platforms.

Responsibilities

• Support the execution of branding initiatives in a defined country or area.
• This is an entry level management role focused on driving branded driver acquisition, retention, and activity while coordinating with marketing agencies and internal teams.
• The Specialist supports local branding operations and contributes to KPI achievement under the guidance of a Manager or Team lead Support for Local Branding Operations Execute branding campaigns and daily tasks in coordination with marketing agencies and call centers to support branding KPIs.
• Marketing KPI Achievement and Brand Visibility Execute initiatives to increase brand visibility and awareness, contributing to organic user growth through branded vehicles and other visibility tools.
• Branded Driver Acquisition, Retention, and Activation Drive programs to acquire new branded drivers, retain existing ones, and increase activity levels by leveraging available tools and coordinating operational campaigns.
• Vendor Coordination Assistance Support communication with agency teams and ensure tasks are aligned with operational plans.
• Cross functional Collaboration Interact with internal stakeholders such as HQ streams, marketing, driver ops, and marketplace efficiency to address issues and align tasks.
• Basic Reporting and Monitoring Track basic metrics related to branding operations and support reporting needs using spreadsheets.
• Operational Discipline Ensure that activities are executed on time and in line with process guidelines provided by the Supervisor or Manager.

Qualifications

• Education and Experience Bachelors degree (preferred) in business, marketing, economics, or related fields. Experience in marketing, ride hailing, operations, or customer engagement is a plus.
• Analytical Skills Experience in Excel/Google Sheets for analyzing data and basic reporting. Familiarity with BI tools like Tableau or PowerBI is a plus but not mandatory.
• Project Coordination Skills Ability to manage multiple tasks effectively, prioritize appropriately, and consistently meet deadlines while delivering high quality work.
• Cross Functional Communication Effective communication skills for working collaboratively with various internal teams and external agencies, ensuring clarity and alignment on goals and processes.
• Problem Solving Abilities Capacity to identify operational issues, analyze root causes clearly, and propose practical solutions effectively.
• Presentation and Reporting Skills Competent in preparing and presenting clear, concise reports to different stakeholders, providing relevant insights and updates on branding performance.
• Proactive and Results Oriented Demonstrates proactive initiative, taking responsibility for achieving targets, identifying opportunities for improvement, and actively contributing to process enhancements.

Conditions & Benefits

• Hybrid work schedule
• Stable salary, health insurance
• Unlimited opportunities for professional and career growth, regular external and internal training from our partners
• The opportunity to become part of an international team of professionals who create one of the greatest success stories in the global IT industry
• Initial training
• Probation period up to 3 months