Director of Brand, Marketing, Purpose and Corporate Affairs

Job Posting Title

Director of Brand, Marketing, Purpose and Corporate Affairs

Salary Band Competitive Grade: FS

Job Description

About the Role
As Director of Brand, Marketing and Purpose, you will lead the development and delivery of a distinctive, purpose-led strategy that drives sustainable growth and deepens member engagement. You’ll be accountable for shaping a compelling, consistent brand experience across all channels—supporting strong commercial outcomes across savings, mortgages, and financial advice. This is a highly strategic leadership role where you’ll partner with senior stakeholders to identify opportunities, solve complex business challenges, and maximise the impact of brand, marketing, and corporate affairs. You’ll define and embed a clear purpose—bringing it to life through campaigns, customer experience, and community activity—ensuring it is visible in every interaction. You will lead end-to-end marketing and CRM strategy, overseeing customer acquisition, engagement, and retention, while building strong cross-functional collaboration across the organisation. From driving innovation and digital capability through to managing external reputation and strategic partnerships, you’ll play a pivotal role in delivering measurable commercial success alongside meaningful community impact.

About You
You are an inspiring and values-driven leader with a strong track record of delivering impactful brand and marketing strategies in complex, regulated environments. You combine strategic thinking with disciplined execution, bringing clarity of vision while ensuring delivery against ambitious commercial and purpose-led goals. With deep experience in brand, marketing, and corporate affairs, you are equally comfortable shaping long-term strategy as you are driving day-to-day performance. You make sound, data-informed decisions and balance commercial outcomes with ethical, member-first thinking. You bring strong stakeholder leadership, with the ability to influence at senior level, align diverse teams, and foster a culture of collaboration and accountability. Your understanding of governance, risk, and regulatory frameworks ensures everything you deliver is both effective and compliant. Above all, you are passionate about purpose and motivated to create meaningful impact for members and communities, while building a trusted, differentiated brand that stands for something bigger.

About Us
The Newcastle Building Society Group comprises of Newcastle Building Society, Manchester Building Society, Newcastle Financial Advisers and Newcastle Strategic Solutions. Our purpose, connecting our communities with a better financial future inspires and directs our activities. As an inclusive employer and member owned mutual, we aim to reflect the diverse communities we serve and encourage applications from candidates of all backgrounds. We believe everyone should feel valued, respected, and celebrated for who they are, we want colleagues to feel this is a place they belong. A place to be you.

What do you get in return?

As well as receiving a competitive annual salary based on above-market pay scales, our reward package includes:

• Financial Corporate bonus scheme (on target 20%, up to a maximum 30%)
• Pension scheme (up to 9% employer contribution)
• Annual performance related pay reviews
• Colleague mortgage scheme
• Electric car salary sacrifice scheme
• Life assurance (4x salary) and income protection
• Access to our financial advisers
• Access to a range of high street and online discounts
• Work/Life Balance
• A 35-hour weekly contract - We are happy to talk flexible working and welcome discussions
• 30 days’ annual leave + bank holidays
• The option to buy and sell up to 5 days’ holiday
• Hybrid working (typically 3 days’ home based)
• Above statutory family leave entitlement - 3 months full pay, 3 months half pay, regardless of gender or route to parenthood
• Health and Wellbeing
• Private medical insurance
• Access to a health cash plan through a Medicash scheme
• Access to an employee assistance programme
• Free onsite gym at our Cobalt head office and access to discounted gym’s
• Two paid volunteering days’ each year
• Cycle to work scheme

Recognising there’s no one-size-fits-all approach to recruitment, we’re committed to ensuring every candidate has the opportunity to showcase their full potential throughout the recruitment process. We strive to make our processes as accessible as possible, if there are any ways in which we can provide support or make adjustments, we would love to discuss this with you, you can contact your Recruiter for this vacancy at kate.wilkinson@newcastle.co.uk.

Company: Newcastle Building Society
People are the focus of absolutely everything we do. We believe in people, we care deeply about their hopes, their dreams and their wellbeing. And that applies equally to our customers, our communities and our colleagues – which means you, if you choose to work here. it’s important to us that you know if you join us we will welcome you, respect you, encourage you and help you to achieve your goals.