Director Marketing Intelligence
About PMG
PMG is a professional services business that specialises in media. Managing over $170m in our client’s media investment, our core purpose is to build business outcomes through the strategic application of media. We deliver connected strategy, planning and execution, deeply connected through data through our PMG “Plan to grow” Method. We pride ourselves on a supportive and inclusive culture where our team are able to thrive both professionally and personally.
About the Role
As Director of Marketing Intelligence, you will lead the design and execution of data strategies that uncover performance levers and drive business growth. Reporting into our CEO, this role blends advanced analytics, AI, commercial acumen, and cross-functional leadership to transform how media and marketing decisions are made.
Responsibilities
- Design and implement best-practice data infrastructure, security, and ingestion processes to support media optimisation, reporting, and business intelligence.
- Collect, clean, model, and automate data from multiple sources to build dashboards and reporting systems that drive strategic decisions.
- Deliver insights and visualisations that support performance tracking, media investment, budgeting, and audience optimisation.
- Apply predictive and statistical techniques to uncover trends, inform marketing strategy, and support business outcomes.
- Support client onboarding and new business pitches with data-led strategy and analytics frameworks.
- Ensure timely and effective delivery of analytics projects, embedding insights into PMG’s strategic product offering.
Skills & Experience
- Background in and broad knowledge of technology from applications to infrastructure
- Strong problem solving, quantitative and analytical abilities
- Experience in applying analytical methodologies including econometrics
- Experience in applying analytics to paid media, the google marketing stack and other third-party measurement
- Strong understanding of web and app data architectures
- Exceptional communication skills
- Experience in project management or management consulting
- Familiarity with marketing mix modelling, attribution methods, and marketing incrementality testing.
- Key interest in leveraging AI tools and techniques to enhance insights, automate workflows, or improve decision-making
- Experience with tools such as Python, SQL, Cloud Computing, PowerBI and web marketing tech stacks
- Bachelor’s or master’s degree in Data Analytics, Marketing Science, Computer Science, Statistics, Management Consulting or related field.
Benefits
- Hybrid working 1 day per week
- Access to Employee Assistance Program to support your mental health and wellbeing
- Work in our brand new office with free onsite yoga and pilates classes
- Spend up to one day per fortnight dedicated to your professional or personal development
Group Sales Manager
Work closely with agencies to leverage the Woolworths data offering and Cartology retail out of home network, providing a positive customer service experience to ensure campaign objectives are met and revenue targets achieved.
Commercial Partnerships Manager
Reporting to the Group commercial Partnerships Manager this role owns the full partnership cycle — from brief to proposal, campaign execution, performance analysis, and renewal. It also plays a key national role in pricing Tier 1 programs, tailoring commercial solutions, and preparing compelling renewal packages aligned to client objectives.
Brand Marketing Manager
The Brand Marketing Manager role will manage the development and implementation of national consumer marketing campaigns whilst executing high levels of Project Management across major business and marketing projects. All activity will be designed to deliver brand salience for broadcast brands or assist in the growth of audiences across live and on-demand products such as podcasts, to achieve the audience aspirations of the business.
Senior Research Manager
As the Senior Research Manager, you will be supporting the development and execution of key research projects within the Intelligence team, assisting the Research Directors in managing on-going tracking projects, generating actionable insights from various data sources as well as managing the research tools and day-to-day communication with internal stakeholders and clients.
Programmatic Specialist
As a member of the Category & Marketing Integration team, you will support the Marketing Integration Manager in managing the planning, communication, reporting and asset management across all client integration opportunities into Woolworths campaign activity.
