Director, Digital COE Lead, North Asia

Explore the possibilities across our global house of brands.

Defined by inclusivity rather than exclusivity, Tapestry embraces the exploration of individuality and invests in helping you grow personally and professionally. Every individual in our global house has the opportunity to make an impact, learn and be part of our growing and unique story. At Tapestry, we have the freedom to express ourselves and run with our best ideas across Coach and Kate Spade New York. We share a profound belief in both our individual and collective potential, and know that with hard work and dedication, anything is possible.

Key responsibilities will include the following:

• Business & P&L Leadership Partner with brand and functional leaders to define and deliver digital growth and profitability targets for Japan and Korea. Build robust business cases for digital and omni-channel initiatives, with clear assumptions on revenue, margin, cost and customer impact. Define and track commercial KPIs (conversion, AOV, customer lifetime value, omni penetration, etc.) and use them to steer product decisions and prioritize trade-offs.
• Product Strategy & Roadmap Lead development of the Japan and Korea digital product strategy in support of the enterprise omni-channel strategy, spanning both customer-facing and associate-facing in-store digital capabilities o Set long-term product vision and multi-year roadmaps o Align senior stakeholders on priorities and sequencing o Drive from concept through launch and scaling Work backwards from the customer to define problem statements, success metrics and product requirements, grounded in data and insights. Balance foundational, evolutionary and breakthrough initiatives to optimize both commercial outcomes and brand experience.
• Customer-Centric Innovation Develop a deep understanding of local customer behavior, expectations and digital ecosystems in Japan and Korea (platforms, payment methods, marketplaces, social commerce, messaging, etc.). Translate local nuances into differentiated product experiences, including localization of journeys, content, features and service models. Use design thinking and lean experimentation to test hypotheses quickly, learn from data and scale what works. Continuously benchmark against leading digital experiences in Japan/Korea and other advanced markets, ensuring Tapestry’s brands remain competitive and distinctive.
• Omni-Channel Experience & Capability Deliver an evolving, best-in-class omni-channel experience across e-commerce, stores, clienteling, and post-purchase service. Partner with brand and store leaders to design and optimize end-to-end customer journeys that bridge online and offline (e.g., BOPIS, ship-from-store, appointments, messaging, virtual clienteling, returns). Define and prioritize digital capabilities that empower store associates and front-line teams to deliver elevated service.
• Demand Management, Delivery & Ways of Working Lead the demand management process, from intake and prioritization to delivery and measurement. Work with key stakeholders to ensure that products and capabilities: o Meet architectural, security and performance standards o Reflect thoughtful build vs. buy decisions aligned to global platforms and local needs Champion agile methodologies, including podular / scrum ways of working, iterative releases and test-and-learn approaches. Build a data-driven product culture, using experimentation (A/B tests, pilots) and analytics to guide decision-making.
• Global Integration & Standards Adopt and extend global standards and capabilities wherever possible, ensuring consistency across brands and markets while addressing local requirements. Leverage global product management processes and assets (e.g., templates, playbooks, demand management frameworks), and contribute Japan best practices back into the global ecosystem.
• Ecosystem Partnerships & Platforms Develop and evolve best-in-class partnerships with key players in the local digital ecosystem (platforms, marketplaces, marketing and data partners, payment providers, etc.). Co-create strategic roadmaps with partners, ensuring Tapestry participates in alpha/beta programs and is ready with robust solutions ahead of general availability. Drive deep integrations and automations with key partners to improve speed-to-market, scalability and operational efficiency.
• Leadership & Culture Lead and develop the North Asia digital team (North Asia Digital Hub) with capabilities in: o Digital Product Management o User Experience (UX / UI) o CDP/CRM & personalization (Martech)  Act as a cultural change agent for digital and omni-channel across brands and functions.  Foster a collaborative, customer-centric and inclusive culture in a global, multi-brand organization.  Coach and influence senior stakeholders, helping them understand digital levers, P&L trade-offs and customer impact.

Skills & Experience

10 to 15+ years in digital product management leadership with demonstrated success in building products and teams to enable business success. Thorough understanding of digital business, e-commerce platforms and ecosystems including commerce engines, CMS, product information management systems, etc. Proven experience in retail/consumer products industries with a commercial and customer focused mindset Track record of working backwards from the customer to define strategy, experience and features, using both qualitative and quantitative insights. Strong analytical and financial acumen: comfortable with financial models, forecasting, scenario analysis and ROI/IRR calculations. Self-motivated and independent, with the ability to operate in a fast-paced, entrepreneurial environment. Experience working in a complex, multi-national organization; ability to partner with and influence locally with brand partners and globally with Tapestry digital and IT teams Bachelor’s degree or MBA (preferred) Self-motivating and independent, as well as capable of operating in a fast-paced, entrepreneurial environment. Hard-working team player, with a “no task is too small” attitude. Creative problem-solver who digs into the root causes analytically, instead of relying on intuition. Excellent written and verbal communication skills in both Japanese and English, including the ability to tell complex stories simply and adapt to questions, rather than just presenting information. Appreciates the challenge of translating highly technical product offerings and concepts for a wide variety of audiences, elucidating the “why”, not just the “what”.

Our Competencies for All Employees

• Courage: Doesn’t hold back anything that needs to be said; provides current, direct, complete, and “actionable” positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn’t upset when things are up in the air; doesn’t have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.

Tapestry is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under the consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. Our growth is creating great opportunities! Our team is expanding, and we want to hire the most talented people we can. Continued success depends on it! So once you've had a chance to explore our current open positions, apply to the ones you feel suit you best and keep track of both your progress in the selection process, and new postings that might interest you! Thanks for your interest in working on our team!! Our Work Experience is the combination of everything that's unique about us: our culture, our core values, our company meetings, our commitment to sustainability, our recognition programs, but most importantly, it's our people. Our employees are self-disciplined, hard working, curious, trustworthy, humble, and truthful. They make choices according to what is best for the team, they live for opportunities to collaborate and make a difference, and they make us the #1 Top Workplace in the area. At Tapestry, we bring together the iconic brands of Coach and Kate Spade New York—uniting bold ideas, diverse voices, and boundless creativity to stretch what’s possible. Driven by dreamers and makers, we turn passion into progress. By embracing differences and pushing boundaries, we create with purpose, uplift one another, and shape a more inclusive, sustainable future—together. Our Brands Spark Personal and Emotional Connections Our brands go beyond products—they inspire confidence, encourage self-expression, and build lasting emotional connections with consumers. Through constant innovation and deep customer insight, we anticipate where shoppers are headed and adapt to meet them with personalized, seamless experiences. Our digitally powered, unified shopping journey allows our brands to become part of people’s lives—meeting them when, where, and how they choose to shop.