Digital Specialist, triple j

In line with our focus on diversity, applications are strongly encouraged from Indigenous Australians, people from a range of cultural and linguistic backgrounds, people with disability and LGBTIQA+ individuals. The ABC also aims to achieve a gender-balanced workforce.

For more information about working at the ABC, please feel free to explore our careers page at https://www.abc.net.au/careers/

About Us

triple j is Australia’s biggest youth media brand: we’re right across video, social, digital and also doing audio via podcasts and radio. We passionately champion new music, help local acts get a leg up, explore pop culture, news, and anything that matters to young people. Our broader network includes our sister stations triple j Unearthed and Double J. We also love live music and have been recording it at pubs, clubs and festivals for our audience for nearly 50 years.

Working at triple j

triple j is a supportive and inclusive workplace, and we welcome everyone to be their true authentic self at triple j, no matter your background. We celebrate our staff’s diversity, their different experiences, abilities and worldview and we want to empower that through everything we do. It’s through our individuality and our collective energy that we bring great ideas, stories and music to young Australians on every platform where they live.

About the Role

In this role you will develop triple j’s digital strategy across key third-party platforms and social channels, identifying relevant audience trends, best practice guidelines and innovative growth opportunities.

The role also includes but is not limited to:

• Identify up-to-date trends and opportunities for compelling mobile-first digital content that is timely, impactful, and relevant for young audiences
• Track and analyse key performance indicators (KPIs) to assess the effectiveness of social media strategies and content.
• Research and experiment to maximise YouTube, Instagram and TikTok reach (unique viewers, views) and engagement (watch time, comments and community engagement).
• Working with the Digital Manager and Digital Executive Producer, refine and implement processes to grow the reach and impact of triple j’s social media channels
• Review performance of owned platform digital output, including triple j website and app, and identify opportunities for refinement and optimised audience experience.

About You

We are looking for Digital Specialist with experience creating content in a digital media environment. Including an in-depth technical understanding of social media platforms and experience implementing audience engagement and growth strategies

You will have:

• Strong interpersonal, problem-solving and communications skills, and the demonstrated ability to work as part of a culturally diverse team.
• Up to date knowledge of the digital media industry developments, audience trends and best practice with a demonstrated willingness to adapt and change in an evolving digital environment.
• Proven experience working with social media platforms and third-party tools for publishing, community management, measurement, and reporting.
• Experience exporting, analysing and reporting social media performance data.

You will join an established team who will welcome and support you in getting up to speed understanding the ABC and feeling part of the triple j team. This is a great opportunity to join an iconic Australian brand.

For further details on the role and requirements, please refer to the full position description: 504343 - Digital Specialist triple j.pdf

We would love to see your work. Please submit material with your application online (include examples, links to websites or attach audio/video files up to 5MB).

For further information on this position please contact Amelia Rounds, Executive Producer, triple j on Rounds.Amelia@abc.net.au

We are unable to accept email applications, please ensure that you submit your application via the online portal.

We respectfully request that Recruitment Agencies do not submit applications for this position.

Applications Close: 11:55 pm, 31st October close 2024.

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