Digital Performance Specialist

Job Description:

The purpose of this role is work closely with the Digital Performance teams to implement and execute Performance Marketing campaigns, in line with the agreed strategy, to maintain, develop and exceed client performance targets.

Manage and optimize campaigns across Search, Display, and Social platforms to maximize ROI
Analyze campaign and website data to generate actionable insights and recommendations
Monitor performance against KPIs and implement data-driven optimizations
Conduct market research and competitor analysis to identify opportunities
Scale campaigns to improve reach, exposure, and efficiency
Work closely with internal teams to ensure integrated execution and accurate reporting
Prepare performance reports and client-facing presentations

Location: Hong Kong
Brand: Iprospect
Time Type: Full time
Contract Type: Permanent

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About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

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