Digital Marketing Specialist
Overview
We are looking for a results-driven Digital Marketing Specialist to support the execution and optimization of our digital marketing strategy in China.
This role will focus on lead generation, marketing automation, and data-driven campaign management, working closely with sales, application, and global marketing teams to drive pipeline growth and improve ROI.
Responsibilities
- Digital Campaign Execution & Optimization
Plan, execute and optimize multi-channel digital campaigns (WeChat, website, webinars, SEM, etc.)
Manage campaign timeline, content deployment, and performance tracking
Continuously improve conversion rate and campaign ROI - Lead Management & Marketing Automation
Own lead lifecycle management from acquisition to nurturing and handover
Operate and optimize CRM / SCRM / marketing automation systems
Ensure high-quality data tracking, segmentation, and pipeline visibility - Content & Channel Management
Manage digital content across platforms (WeChat, website, mini-programs, etc.)
Collaborate with application and product teams to localize and deliver value-driven content
Improve SEO/SEM and content engagement performance - Data Analysis & Insights
Track key KPIs (traffic, MQL, conversion, ROI) and generate insights
Build dashboards and reports to support campaign optimization
Provide actionable recommendations to improve digital performance - Cross-functional Collaboration
Work closely with Sales, Application, and Global Marketing teams
Support lead follow-up process and ensure alignment between marketing and sales
Collaborate with vendors and external partners when needed
Qualifications
- Education
Bachelor’s degree or above (Marketing, Business, Science/Engineering preferred) - Experience
2–5 years of experience in digital marketing / demand generation / marketing automation
Experience in B2B or scientific/technical industry is a plus - Skills
Strong understanding of digital channels (WeChat ecosystem, SEM, webinar, etc.)
Hands-on experience with CRM / marketing automation tools
Data-driven mindset with strong analytical capability
Excellent communication skills in both Chinese and English - Competencies
Result-oriented and proactive
Strong ownership of lead generation and conversion
Ability to work in a cross-functional and fast-paced environment
Company Description
Waters Corporation (NYSE:WAT) is a global leader in life sciences and diagnostics, dedicated to accelerating the benefits of pioneering science through analytical technologies, informatics, and service. With a focus on regulated, high-volume testing environments, our innovative portfolio harnesses deep scientific expertise across chemistry, physics, and biology. We collaborate with customers around the world to advance the release of effective, high-quality medicines, ensure the safety of food and water, and drive better patient outcomes by detecting diseases earlier, managing routine infections, and combating antibiotic resistance. Through a shared culture of relentless innovation, our passionate team of ~16,000 colleagues turn scientific challenges into breakthroughs that improve lives worldwide.
Diversity and inclusion are fundamental to our core values at Waters Corporation. It benefits our employees, our products, our customers and our community. Waters complies with all applicable federal, state, and local laws. Qualified applicants are considered without regard to sex, race, color, ancestry, national origin, citizenship status, religion, age, marital status (including civil unions), military service, veteran status, pregnancy (including childbirth and related medical conditions), genetic information, sexual orientation, gender identity, legally recognized disability, domestic violence victim status, or any other characteristic protected by law. Waters is proud to be an equal opportunity workplace and is an affirmative action employer. All hiring decisions are based solely on qualifications, merit, and business needs at the time.
