Digital Marketing Specialist
We are looking for a highly motivated individual to take charge of all paid media, with a focus on digital advertising.
This role involves agile advertising planning (media plan), execution, and optimisation by quickly grasping the circumstances, trends, public sentiment, and daily life needs of Japanese consumers. The successful candidate will contribute to the growth and expansion of Octopus and the enhancement of the customer experience.
If the work of an "Octopus Digital Marketer" (which we will detail below), the"Octopus way," and the vision/organisational culture of Octopus align with the workplace and career prospects you are looking for, please contact us even if you do not possess all the skills and experience listed later. Let's have a chat first!
Things you should know about Octopus first:
- We don’t use agencies.
- We’re pretty obsessive.
Our daily work might feel, perhaps a bit dramatically, like racing at 200 km/h down an uncharted road with no map, no navigation, and only 50 meters of visibility ahead. We have to be honest, we find that people from traditional businesses often struggle here. We don’t work to backlogs, we don’t write business cases but we prioritise effectiveness and efficiency above all else. Instead of adhering to Instead of adhering to plans crafted months in advance, we focus on what is needed now - dynamically adjusting priorities in an agile loop. We expect accountability without process, and responsibility without functional shoulder pads. We get stuff done by knowing what’s right, and sometimes that’s hard.
A Digital Marketer at Octopus is:
You’re a grafter, but you’re a smart grafter, you put effort where you know it delivers the most value - writing out an agenda for a meeting kills a little bit of your soul.
You've a burning desire to turn your skills to something meaningful. You enjoy the pace of the commercial world, but you’d rather not flog FMCG any more, you’d want to be delivering something more sustainable, digital experiences that the world and people genuinely need.
We’re looking for someone who knows their way around website and ad performance analysis, campaign optimisation, and acquisition/retention funnels. You can trot out some good metrics, but actually, what you really, really know is humans. You feel what a brand is. You get why people choose it (even when it seems illogical). And you’re just a little bit fascinated by why people make the choices they do in their real, chaotic daily lives- full of self-centered desires, love, loss, stress, and boredom.
What you'll need...
- Experience in the energy industry or retail electricity sector is not required.
- Native or native-level Japanese language skills.
- To be a "Marketer" first, before being a specialist in a specific area of expertise.
- Eager to grow and learn in a fast-paced environment, and willing to share that knowledge to contribute to the team's overall expertise improvement.
- Able to work and respond with a stable mindset in an environment where priorities and action items change based on the situation, and where sudden ideas, proposals, or instructions may arise.
- Able to proactively take action and communicate, seek support and advice, and flexibly, rationally, and creatively address matters in collaboration with various stakeholders, even without explicit in-house processes or guidelines.
- Possesses an intuitive sense for Japanese culture, seasonality, market/consumer (societal) trends, and emotions.
- English skills: Intermediate level or higher is a plus.
What you'll do....
The "Octopus Digital Marketer" plays a crucial role in all aspects of modern "marketing," where "digital" is no longer a specialty but the foundational environment for all activities. This role is responsible for data-driven situational awareness, identifying growth opportunities and bottlenecks, and the relentless pursuit of necessary actions across all digital touch points and customer journeys where the brand interacts with customers, including Earned media (PR), Owned media, and CRM.
- New Customer Acquisition: Execute overall advertising activities in Japan, and lead the optimisation of advertising and the entire acquisition journey by measuring effectiveness and sharing analysis with the team.
- Customer Retention: Based on effectiveness measurements and analysis of customer journeys and site engagement related to retention, propose hypotheses and ideas, and collaborate with Owned Channel and UI/UX teams to contribute to retention maximisation.
- SEO/AIO: Continuously plan, execute, and optimise actions to create effective synergy between Paid and Owned channels by sharing and exchanging the latest knowledge and information with the Owned Channel team.
Why you will love it here:
- Great Place to Work: An open, friendly environment awaits you, gathered under the motto of a socially significant mission, "Love and Power," and united by an insatiable thirst and passion for growth, along with a flexible workplace.
- Dry Stone Wall: Octopus does not have fixed career paths that confine employees to a uniform mold, thereby limiting individual unique characteristics and growth trajectories.
- Relaxation is Key- There are no restrictions on the use of accrued paid leave.
- Office Environment- If you need any tools or technical support, we will do our best to implement them in the office.
About Us
"Octopus Energy" is an EnTech (short for Energy Technology) company founded in the UK in 2016. It has since grown to become the No. 1 electricity company by market share in the UK, providing affordable and environmentally friendly electricity to over 10 million customers in 18 countries worldwide.
