Digital Channels Officer II (Ref.: 260000DE)

Responsibilities

Participate in driving various digital channels initiatives and marketing communications to expand and activate the MTR Mobile app customer base
Design and implement the end-to-end digital experience for customers across MTR Mobile and Website, including the features related to green and recycling (i.e. Carbon Wallet function) and its correlated Content Management System (CMS)
Manage the day-to-day operations of MTR Mobile engagement features and in-app content, drive digital channel enhancement projects to enhance customer experience and capture business growth opportunities of MTR Mobile
Govern and manage the user interface of MTR Mobile and MTR Website to ensure consistency and provide excellent user experience to customers
Support data strategies and customer segmentation to enable targeted marketing and cross selling, evaluate digital channel and campaign performance to ensure initiatives are measurable
Conduct focus groups and survey to collect customer feedback and monitor the usage behavior of MTR Mobile for future enhancements

Requirements

Degree in Marketing / Business and Administration / Data Analytics / Computer Science or a related discipline
A minimum of 2 years’ relevant experience in mobile apps or website development cycle
Good knowledge on latest mobile and web technology trend, and system flow of computer applications
Solid knowledge on data analytics to collect, analyse and interpret data to inform business decisions
Self-motivated with good analytical skills and able to work independently and effectively

Applications
You are invited to apply online via http://www.mtr.com.hk/mtr_job_en or send in your CV stating the position (with reference number) you are applying for by mail to Human Resource Management Department, MTR Corporation, G.P.O. Box 9916, Hong Kong on or before 18 June 2026.
For other job openings, please visit MTR Corporation's website for more details. All information provided by applicants will be treated in strict confidence and used for recruitment purpose only.
All personal data of unsuccessful applicants will be retained for 12 months for future recruitment purpose and will then be destroyed