CRM Marketing Specialist, Rakuten Travel - Marketing Department, Travel & Mobility Business(C&M)

Job Description:

Business Overview
Rakuten Travel is the core service of Rakuten Group, providing a wide range of travel experiences to travelers in Japan and around the world. The service has grown to become the number one online travel company in Japan, and continues to grow as it provides more travel experiences to travelers around the world.

Department Overview

Rakuten Travel, Japan's largest online travel agency, aims to enrich people's lives through travel. To this end, the mission of the Marketing Department is to communicate the value of Rakuten Travel's services to domestic and international travelers through the most appropriate means of marketing approach and to increase the number of Rakuten Travel fans. Our goal is to turn Japanese travelers as well as travelers from all over the world into Rakuten Travel fans.

Position: Why We Hire

At Rakuten Travel, we are expanding our team to support the growth of our business and to meet the increasing demands of our expanding media presence. Through this hiring initiative, we aim to augment our workforce, filling essential vacancies and ensuring that we have the talent and capacity necessary to sustain our trajectory of growth and innovation.

Position Details

As a CRM marketer for Rakuten Travel, you will be responsible for the following tasks.

• Developing and implementing channel communications for each user
• Membership planning
• Optimizing budget allocation and management based on demand forecasting and effectiveness measurement using various data
• Coordinating and promoting with sales, production, and other sales channel personnel

Depending on the project, you may be entrusted with the implementation of joint projects with Rakuten Group businesses. In addition, as the project owner, you will be entrusted with a wide range of tasks and will oversee multiple projects, making it easy to realize your own ideas.

Work Environment

Customer Engagement Marketing Group: 5 members
Marketing Department: around 70 members
We are a tightknit group of individuals from various cultural backgrounds, ranging in age from 20s to 40s. Our main language of communication is Japanese + English.

Mandatory Qualifications:

• 2+ years of marketing experience
• Working experience in data analysis and strategic planning(including experience extracting data using SQL, etc.)

Desired Qualifications:

• Working experience in CRM
• Programming experience in Python or other languages
• Experience using English in a business

Other Information:

Additional information on Location
Rakuten Crimson House 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC score of 800 or higher (or proof of equivalent English proficiency, or proof of a graduate degree or higher from an English-speaking university) Proof of qualification is required by the time of notification of offer. If you do not have a score or a certificate, we will guide you to the TOEIC IP test sponsored by our company during the selection process.

Rakuten Group, Inc. Homepage Link - Benefits:https://corp.rakuten.co.jp/careers/benefit/ - Recruitment Information:https://corp.rakuten.co.jp/careers/information/ * Employment type is detailed - Rakuten Culture:https://corp.rakuten.co.jp/careers/culture/

#business #marketing #PR #commerce #RakutenTravel
In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world.

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Rakuten Group, Inc.: rakuten-recruiting-info@mail.rakuten.com *Please read the Application Requirements(EN) / 募集要項(JP) before applying.

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Rakuten’s corporate mission is to “contribute to society by creating value through innovation and entrepreneurship.” We foster a culture that provides equal opportunities to those who share this founding philosophy and take on the challenge to transform society, regardless of age, gender, nationality, or any other status. Diversity is one of Rakuten's core strategies and a driving force for innovation. Because of this, you are not required to submit any of the following information in order to apply for our job positions.

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