CRM & Digital Marketing Coordinator

Position Overview

Permanent, Full-time opportunity
True hybrid working – work from home and our Mitcham office
$100,986.66 - $107,504.07 $ per annum plus 12% superannuation

About Us

We’re on a mission to create a brighter future, where you can be a change maker at the actual source. We’re one of Australia’s largest water utilities with over 30% of Victoria’s population relying on us for their essential water and sanitation services.
Our award-winning culture fosters an inclusive, collaborative, and flexible environment that enables our people to thrive. Here, you’ll be inspired and challenged to grow alongside us.
We're committed to reconciliation and supporting the self-determined role for Traditional Owners/Custodians in water and land management.

The Role

We're looking for a talented CRM & Digital Marketing Coordinator to join our high-performing Marketing team. In this exciting role, you'll play a key part in delivering targeted customer communications across email, CRM journeys, direct mail and digital channels, helping connect thousands of customers with the services and information they need.
Reporting to the Manager, Marketing Programs and Partnerships, you'll be responsible for planning, building and delivering engaging marketing campaigns, with a strong focus on direct marketing and customer communications.
You'll work closely with internal stakeholders and agency partners to execute campaigns, optimise performance, and deliver exceptional customer experiences across a range of channels.
This is an outstanding opportunity to work in a purpose-driven organisation where your ideas are valued, your development is supported, and your work directly contributes to meaningful outcomes for the community.

Your Key Responsibilities

• Direct Marketing & CRM
• Build, test and deploy email campaigns using Salesforce Marketing Cloud
• Develop and manage automated customer journeys
• Manage audience segmentation and customer targeting
• Ensure best practice personalisation, deliverability and compliance standards
• Digital Campaign Delivery
• Support the delivery of integrated digital marketing campaigns
• Launch and optimise paid social campaigns
• Coordinate campaign assets, schedules and stakeholder requirements
• Work collaboratively with agencies and internal teams to deliver campaigns on time and within budget
• Performance & Optimisation
• Monitor campaign performance and provide actionable insights
• Support A/B testing initiatives and continuous improvement activities
• Identify opportunities to improve campaign effectiveness and customer engagement
• Social Media & Community Management
• Monitor and respond to customer enquiries across social channels
• Help maintain a positive and engaging online presence

What we’re Looking for

We're looking for a proactive and detail-oriented marketer who combines technical capability with creativity and customer focus.

You'll bring:
Demonstrated experience using Salesforce Marketing Cloud, including email builds and customer journey creation
Experience delivering successful digital campaigns across paid and owned channels
Strong understanding of audience segmentation, customer data and targeting strategies
Knowledge of digital marketing metrics and campaign performance analysis
Excellent organisational skills and attention to detail
Strong communication and stakeholder management skills
A customer-first mindset and passion for creating engaging marketing experiences

Qualifications

Tertiary qualification in Marketing, Communications, Public Relations or a related discipline
To view the full position description, click HERE.

Why Yarra Valley Water?

We celebrate and encourage new thinking at every level. Creating opportunities for you to grow – both professionally, and personally. When you flourish, we all do.
$100,986.66 - $107,504.07 $ per annum plus 12% superannuation
Flexible working arrangements where our people are empowered to design their days with their team. Read our hybrid playbook HERE.

Free and secure on-site parking with on-site café at our Mitcham office.
16 weeks paid parental leave.
15 days paid personal leave, which can be used for caring, illness, wellbeing and mental health needs.
5 days paid reproductive leave which can be used for experiencing symptoms or undergoing procedures associated with issues such as menopause, menstruation, endometriosis, PCOS, prostate health, or IVF.
Request to swap certain public holidays for another day of paid leave.
To read more about our benefits and culture, read our employee handbook HERE.

Did you Know?

Research shows that men apply to jobs when they meet an average of 60% of the criteria, while women and other marginalised people tend to only apply when they meet all of them. So, if you think you have what it takes, but don't necessarily tick every box, please apply or get in touch. We'd love to have a chat and see if you could be a great fit.

How to Apply

Applications should include a supporting Cover Letter and Resume.
Closing date: Tuesday 14th July 2026
This position is available for Yarra Valley Water employees and external applicants.
We welcome applications from everyone, including Aboriginal and/or Torres Strait Islander peoples, people with disability, mature age and young job seekers, members of the LGBTIQA+ community and people of all cultural backgrounds.
If you need this information in an accessible format or would like to discuss reasonable adjustments during the recruitment process. Please call 03 9872 2599 or email dei@yvw.com.au.
If you need any help with the application process or would like to discuss the recruitment process, please contact us via email recruit@yvw.com.au.
Successful applicants must be eligible to work in Australia and agree to provide information for pre-employment checks, if required for the position. This may also include a Police Check or AusCheck, where an offer will be subject to a satisfactory outcome of these checks.
Yarra Valley Water is recognised by Australian Disability Network as a Disability Confident Recruiter employer.