CRM Campaign Senior Specialist (Salesforce Marketing Cloud)

We are seeking a talented and experienced Salesforce Marketing Cloud Specialist to join our CRM team.

As a Salesforce Marketing Cloud Specialist, you will be the Subject Matter Expert for all things SFMC related, lead campaign implementation, and drive innovation to ensure we get the most out of the platform.

Responsibilities:

• Campaign Execution
  Develop and execute marketing campaigns/automations using Salesforce Marketing Cloud, including email marketing, mobile messaging, social media advertising, and more.
  Build and maintain customer data extensions within Salesforce Marketing Cloud to ensure accurate targeting and segmentation.
  Campaign deployment might occasionally involve utilisation of other marketing platforms.
  Collaborate with Retention Strategy Lead to define campaign objectives, target audience, communications cadence and messaging strategy.
  Collaborate with Analytics Lead to monitor and analyze performance metrics to optimize campaign effectiveness.
• Subject Matter Expert
  Provide guidance to Markets on campaign set up and implementation, function as the first level of support.
  Provide training and support to team members on Salesforce Marketing Cloud tools and capabilities, including building Step-by-Step Guide and maintaining documentations.
  Provide operational support, including raise tickets and collaborate with the Product/IT Owners to resolve issues.
  Stay up-to-date on industry best practices and new features within the Salesforce Marketing Cloud platform.
  Collaborate with Product Owners to enable new capabilities within SFMC.
  Collaborate with Analytics and Insights Teams to create data pipelines.

Requirements

• Strong working knowledge of Salesforce Marketing Cloud (3+ years), with hands-on operational and executional experience.
• Proficiency in creating and managing email and mobile campaigns, automation workflows, journey builder, freeform and data extensions within Salesforce Marketing Cloud.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Experience in crafting Operational Guides and related documentation.
• Excellent communication and collaboration skills.
• Proactive team player who enjoys solving problems and enabling those around them.
• Attention to detail and perfectionist approach to quality control.
• Salesforce Marketing Cloud certification is a plus.

Technical Skills

• Must Have: AmpScript, SQL, HTML
• Good to Have: Restful API, MC Connector, JavaScript

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Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.

At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds.

Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners.

At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.