CRM Campaign Manager

CRM Campaign Manager

The Star Entertainment Group (TSEG) is a publicly listed company on the ASX. Our
purpose is to create fun at trusted destinations, and our aim is to deliver
sustainable outcomes for our guests, our Team Members, the communities in which
we exist, and our shareholders. We do this by providing entertainment, gaming,
and leisure experiences in a safe, responsible, and ethical way. We will do this
by embedding our values to lead the organisation with a focus on safer gambling
and good business practices.

Our properties across Brisbane, the Gold Coast, and Sydney are world-class, with
many award-winning hotels, restaurants, bars, and entertainment venues.

As our CRM Campaign Manager, reporting to the Group Manager CRM Operations, you
will support design and delivery of targeted CRM campaigns that drive
visitation, engagement and revenue from The Star’s loyalty member base. You will
own campaign ideation through to execution – working cross-functionally to bring
data-led strategies to life across direct channels – eDM, SMS, Push to App and
direct mail.

This is a fantastic opportunity where you will play a key role in driving
measurable commercial outcomes for The Star's world-class destinations - Sydney,
Gold Coast and Brisbane.

A few of your responsibilities

• Develop targeted campaign strategies based on customer behaviour and insights
• Design compelling offer mechanics to drive trips and spend
• Translate campaign ideas into clear data and creative briefs
• Partner with your technical CRM team mates to deliver campaigns via
  Salesforce Marketing Cloud
• Support day-to-day campaign execution across all direct channels

What we are looking for

• Experience in CRM, lifecycle or loyalty marketing strategy
• Strong understanding of customer segmentation and targeting
• Ability to balance strategy with hands-on campaign delivery
• Experience working with marketing automation platforms such as Salesforce
  Marketing Cloud – whilst this is not a hands-on technical role, understanding
  such tools is a must
• Excellent briefing and stakeholder management skills
• Commercial mindset with a focus on driving measurable outcomes

What we can offer you

• Complimentary meals on-site daily
• Discounted parking and public transport options
• Up to 30% discounts across award-winning restaurants and accommodation
• An inclusive and diverse workplace culture
• Supportive leadership and ongoing career development opportunities
• Mental health and wellbeing services
• Paid Parental leave from Day 1, Secondary Carer’s leave also on offer
• Opportunity to work with elite professionals and assets

Please be aware that eligibility checks are required as part of the recruitment
process and ongoing employment for this position.

Our culture

Each team member is expected to champion The Star’s Purpose, Values, and
Principles (PVP), which serve as the cornerstone of The Star’s culture.

Our purpose is to create fun at trusted destinations. This commitment involves
living our values of Build memorable connections, Own It, Lead with Integrity,
and Take good care.

We welcome applications from all cultures, ages, religions, genders, LGBTQI+
people, Australia’s First Nations Peoples, and people with disabilities. We
recognise the distinctive challenges that trans and gender-diverse applicants
may encounter during the recruitment process. We offer a range of flexible
working options for team members to find a balance between work and life that’s
right for them and their unique well-being needs.

The Star was awarded WGEA Employer of Citation for Gender Equality (2022-24) and
has been recognised as a 2025 PLATNIUM Employer by the Australian Workplace
Equality Index (AWEI), which evaluates LGBTQI+ inclusiveness in the workplace.

It’s your time to SHINE!

Click on the link below to make your next career move with The Star
https://careers.pageuppeople.com/539/caw/en/job/537228/crm-campaign-manager