Creative Content Director (Sydney or Melbourne)
About GroupM
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people.. GroupM agencies include Mindshare, EssenceMediacom and Wavemaker. With more than 1,000 people based in Sydney, Melbourne, Adelaide and Brisbane, GroupM’s primary purpose is to maximise performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, commerce, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.
About GOAT (GroupM’s influencer Marketing Solution)
Goat is one of the world’s leading influencer marketing agencies. Goat specialises in data-led end-to-end influencer marketing campaigns grounded in performance and measurement and was founded by Arron Shepherd, Nick Cooke, and Harry Hugo in 2015. Goat drives authentic brand engagement while integrating targeted paid media to reach the right audience and achieve industry-leading results. The company’s 150+ staff across three global offices have helped to grow some of the biggest brands in the world. Since its founding, Goat has tracked the performance of over 50,000 influencer channels and over 250,000 pieces of content.
In recent years, Adweek recognised Goat as Europe’s fastest-growing agency while The Drum awarded it Social Media Agency of the Year and LinkedIn named it one of their top companies.
As part of GroupM Nexus, Goat will support GroupM’s strategy to help clients drive growth through performance with the scale and expertise to help brands activate campaigns anywhere in the world. Enhanced by GroupM’s partnerships with the world’s largest social and commerce platforms, proprietary technology, and deep global expertise, Goat will provide GroupM and WPP clients with industry-leading global, cross-channel, and data-driven influencer marketing capabilities.
“Influencer marketing is an exciting growth area for our business and one in which our clients are looking for globally scaled and outcomes-driven capabilities. The addition of Goat to GroupM as part of GroupM Nexus gives us the ability to deliver accountable, cross-channel, and data-driven influencer solutions for clients anywhere in the world. Combined with the exceptional talent at INCA, we expect Goat to play a critical role in helping us define the next era of media at GroupM.”
WPP Beauty Tech Labs
WPP Beauty Tech Labsis a bespoke and dedicated influencer marketing agency for L’Oréal Australia and New Zealand. This team includes experts from GroupM – Goat, Wavemaker, and Ogilvy PR – bringing together the best of influencer marketing under one roof.
We represent all 32 of L’Oréal’s iconic brands, including CeraVe, La Roche-Posay, L’Oréal Paris, Kiehl’s, YSL, Lancôme, NYX, Maybelline, Redken, and many more across AUNZ. Our partnership officially started on January 1, 2025
Why This Role is Exciting:
- Best of both worlds: With 60% of this role focusing on GroupM clients, working with some of the best brands in the world including Netflix, Dell, Mars, Fonterra, Edgewell, Henkel and more. With 40% of this role allocated on WPP Beauty Tech Labs, work with the Biggest Names in Beauty: From L'Oréal Paris to Maybelline and Kiehl’s, you’ll lead influencer marketing for the world's most iconic beauty brands and categories.
- Drive Industry content Innovation: Push the boundaries of content, social media and influencer marketing by leveraging cutting-edge strategies and emerging platforms.
- Shape the Future of Content: Influence the direction of social media and influencer marketing for some of the world’s biggest brands, leading creative that disrupts and inspires.
- Play a leading role in developing demand strategies and growing the GroupM Influencer capabilities across new clients
- Collaborative Leadership: Work closely with senior leaders and collaborate with top talent to drive creative content excellence both internally at GroupM and across WPP.
- Culture of Innovation: Lead and foster a team where bold ideas are encouraged, creativity is celebrated, and the future of content is shaped every day.
This Role
As Creative Content Director, you are the driving force behind the conception and execution of transformative ideas and content that resonate across media landscapes, social, video and entertainment platforms, and collaborative partnerships. These ideas should jump platforms and be able to live anywhere – digital, physical and experiential.
As Creative Content Director, you are the driving force behind the conception and execution of transformative ideas and content that resonate across media landscapes, social, video and entertainment platforms, and collaborative partnerships. These ideas should jump platforms and be able to live anywhere – digital, physical and experiential.
Your strategic creativity ensures that our clients' brands not only achieve cultural and platform relevance but also experience substantial growth. You are the catalyst for innovation, propelling brand narratives that captivate audiences and drive engagement in an ever-evolving digital ecosystem.
The Creative Content Director will bring a mix of creative, digital and social expertise to the role, promoting our company and those of our valued clients. We’re looking for a team player that can collaborate well with diversified skillsets, someone who can inspire others while taking our creative output to a new level as we continue to grow.
The ideal candidate will have a love for social media, influencer and creator marketing as well as social and content strategy. They will have a content background and be a prolific generator of dynamic ideas that connect with all types of audiences.
This role will report into:
GroupM Goat’s Head of Creative Strategy (direct) and Chief Content & Partnerships Officer for WPP Beauty Tech Labs (dotted).
What You’ll Do:
- Working closely with the GroupM Goat and WPP Beauty Tech Labs teams, you’ll play a pivotal role in delivering exceptional results for our clients, while fostering a culture that champions innovation, creativity, and collaboration.
- Drive big ideas that will grow clients business’ and help us win more client projects (driving new business will be a key part if the role)
- Clearly articulate and deliver our growth and demand strategy for GroupM’s influencer offering, tapping into our portfolio of media clients to unlock scope expansion into creator and influencer marketing. Deliver on annual growth targets in partnership with the broader team
- Identify new and/or diversified revenue streams, including working with GroupM agencies and external partners outside the group (if relevant)
- Lead and review the creative work for the agency especially in social, content and digital media and marketing
- Drive creative work and awards (especially in the social space)
- Ability to capture creative thinking that is ready to take to clients – Document and presentation writing; storytelling; concepting; assisting in STB/mock up’s
- Be at the forefront of technology knowing the nuisances of social , video and entertainment media platforms, CX and UX insights, formats and creative impact
- Play an influential role in developing GroupM Goat’s social and influencer product bringing together paid, owned and earned media
- Spearhead and manage content strategy for both small and large projects, harnessing content design, copy, art, and digital technology
- Collaborate well with diversified skillsets - Content & Partnerships, Strategy, Product, Client and Growth departments etc. to create creative strategies and content ideas
- Analyse ongoing cultural and social trends, not being afraid to utilise tools (proprietary & platform – TikTok, Meta...) as required
- Take a leadership role in bringing culture and trends to our clients – How do we bring local and global insights into the agencies to drive better work.
Your Responsibilities:
- Creative Content Leadership: Lead the ideation and development of cutting-edge social media and influencer/creator campaigns. Your vision will set the tone for creative excellence, consistently delivering standout, innovative content.
- Client Partnership Excellence: Build and nurture strong, trusted relationships with key clients. You’ll be the expert, helping clients navigate the dynamic world of social media and influencer marketing, offering strategic advice and creative solutions.
- Culture of Innovation: Set a high standard for collaboration, continuous improvement, and bold ideas. Drive a culture where innovation thrives, and big, brave ideas are encouraged and executed flawlessly.
- Cross-Functional Collaboration: Collaborate with senior leadership across GroupM Goat and WPP Beauty Tech Labs to ensure that creative strategies align with broader business goals and innovative growth opportunities are seized.
- Strategic & Tactical Guidance: Offer expertise and thought leadership on content and social media trends, influencer and creator marketing, and emerging platforms to help shape the strategic direction of client campaigns and the broader product offering.
- Innovation & Continuous Improvement: Champion a culture of experimentation and learning within the team. Continuously seek new ways to improve the way we deliver creative content and influencer marketing, ensuring we stay at the forefront of the industry.
- Growth driver for GroupM Influencer solution (Goat): Play a lead role in designing and delivering our new business growth plan across GroupM’s existing and future portfolio of clients. Work with cross-functional teams across GroupM Nexus and agencies to recognize our growth roadmap.
Who You Are:
- Content Leader: You have a passion for social media, content creation, and influencer marketing with a proven track record of leading innovative campaigns. You thrive on pushing creative content boundaries and producing work that challenges the status quo.
- Client-Centric Mindset: You know how to build strong, trusted client relationships, and you have a reputation for delivering creative solutions that not only meet but exceed client expectations.
- Team Builder & Collaborator: You’re a natural leader who can foster a high-performance and collaborative culture, inspire creativity, and work with a diverse team of talent.
- Strategic Thinker: You have a strong strategic mindset, able to balance big-picture thinking with detailed execution, ensuring that creative content campaigns are both innovative and effective.
- Work seamlessly with cross-functional teams: You excel in a cross-functional, collaborative environment, and you’re comfortable working with senior leadership to align creative output with business goals.
Further detail
- At least 7 years of relevant experience, with five or more years in creative, content marketing and/or social
- Experience in creating social/content marketing and advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
- Experience and understanding in creating integrated social and content campaigns across all touchpoints: digital + social media, paid, owned, earned and shared media channels as well as offline
- Demonstrated success in developing and executing creative led campaigns that drive engagement, brand awareness, and business growth
- Proven ability to develop successful concepts and ideas (a robust portfolio)
- Strong creative vision, with an eye on business objectives
- Social and Digital Native; Influential - You may be a content creator already
- Strong understanding of social and broader media landscape, including emerging trends, platforms and best practises
- Exceptional communication and presentation skills with the ability to articulate creative ideas clearly and persuasively
- A proactive, solution-oriented mindset, with the ability to think strategically, solve problems and drive continuous improvement within the team and across the organisation
- Proven track record of driving innovation and customer satisfaction, while delivering sales growth
- Thorough understanding of consultative sales and senior stakeholder management
What success looks like:
The easiest and simplest way to see if you have done a great job is when:
The easiest and simplest way to see if you have done a great job is when:
In 3 months, you would have:
- Immersed yourself in the team with an understanding of the status of all active and upcoming campaigns
- Established collaborative relationships with all key stakeholders and internal reports.
- A strong understanding of and can clearly articulate GroupM’s Influencer proposition (Goat), agency Content & Partnerships proposition, processes, and our way of working
- Align on growth targets for new business and start working on a demand strategy
- Fully up to speed with the client(s) you are working on, and able to offer a viewpoint on what role we can play in the Content & Partnership space
- Engaged in the strategic planning on the client(s) in your remit; attending briefing sessions; undertaking research utilising appropriate tools, desktop research or bespoke research; providing insights and ideas, working on responses to brief
- Have established relationships with all major social, video and entertainment platforms more specifically their strategic/content/creative arms.
- Conducting brainstorming sessions with different departments and teams, maintaining strategic thinking to develop innovative and actionable initiatives
- Producing succinct documents that story tell ideas
- Participating in pitches as required
In 6 months, you would have:
- Developed professional relationships with both internal and external stakeholders
- Crafted some big ideas to take to clients
- Demonstrated your ability to deliver on all aspects of the role in an efficient, effective and proactive way.
- Strengthened your key stakeholder relationships to deliver great team work consistently
- Articulate your growth and new business strategy with an engagement and marketing plan for top-of-mind awareness, consideration and conversion
- Become a trusted team member
- Offering additional value and proactivity to the strategic product on the client(s) you are working on; being part of ideas and opportunities that will improve the Wavemaker service and the teams understanding of the business
- Oversee the presentation of final concepts, and obtain approvals for deliverables
In 12 months, you would have:
- Produced fresh, innovative work for the biggest clients in the country – small to large projects; Power House brands to New Economy brands
- Have created award-worthy work
- Established as an expert within GoaupM Goat; able to offer strong creative views, opinions, thought leadership, recommendations and solutions to our clients’ business challenges
- Helped the Head of Creative Strategy build out our social product (to compliment paid media, influencers and creators
- Start working on a 3 year strategy for business growth
- Started to create a culture of adding creativity to media especially in social
- Established strong relationship with social, entertainment and video platforms, representing the Wavemaker team appropriately and ensuring that campaigns are not only delivered to the highest quality but are provocative, different and ground-breaking (Key platforms being: TikTok, Meta, Snap, Google, Pinterest, Amazon, LinkedIn, X)
- Elevating your impact and influence within the business, with demonstrable benefits for the agency and our clients
- Considered a key member of the team by both clients and internal team alike; actively managing requests, proactively adding value to the client relationship and ensuring that we are delivering great ideas
- Established yourself and are recognised internally and externally, as an integral member of the team, with a comprehensive understanding of how the team and company operates.
Apply now. This is your chance to make a lasting impact in the world of influencer marketing and social media—one campaign at a time
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