Creative Campaign Manager

As a Creative Campaign Manager, you receive and interpret briefs from a vast array of clients/brands, and align with MKTG’s insights and strategy team to develop campaign ideas and ecosystems that harness the full spectrum of sport and entertainment marketing. You’ll work with a range of passionate and industry leading product teams, from Sponsorships, Experience & Events, Commercial, research and Insights, PR & Talent, and Stadium activation teams to build creative and innovative solutions.

Job Description:

Creative Campaign Manager

MKTG is an entity of global sports powerhouse dentsu Sports International and operates as the sports and entertainment specialist for dentsu International ANZ, with offices in Melbourne and Sydney.

At MKTG we believe that sport and entertainment have the power to positively impact human behaviour. Taking a purpose-led approach, we help clients to harness the power of sports, entertainment, culture, and community to impact human behaviour through meaningful marketing solutions and experiences. The experiences that we create engage customers, build memorable brands, and deliver value.

Our creative and content capabilities include true insight led ideation, culture-first creative development, experience design, art direction, graphic design, bespoke virtual event platforms, social content, photography, videography, stadium advertising, print, and OOH.

We work with many of the country’s most powerful brands, helping them to navigate connection in sports and entertainment. Clients include Chemist Warehouse, Cadbury, Great Southern Bank, TAC, Jaguar Land Rover, Cricket Australia, World Surf League and many more.

As our next Creative Campaign Manager, you will:

Develop and Implement a Vision: Champion creative development, from ideation to execution. Develop and implement a vision for the project, ensuring that the final product aligns with the overall concept.

Collaborate & Ideate: Work closely with the creative and strategy teams to offer a fresh creative perspective that maximises our clients' brand and business outcomes in sports and entertainment. You will collaborate with MKTG’s Senior Creative Strategist and Creative Director to build and implement campaign responses for new briefs, turning unique insights into highly impactful creative solutions.

Adapt & Integrate: Successful delivery will require effective collaboration, adaptability, and integration of subject matter expertise from MKTG’s product teams, including Experience & Events, Commercial, PR, Research and Insights, and Stadium Activation teams, to build creative and innovative solutions.

Oversee the Production Process: Drive all creative requirements of campaigns through the creative studio team, effectively briefing and ensuring the best outcome relative to client needs. Oversee the production process, including managing the budget, schedule, and coordination of the creative and production teams.

Manage Relationships with Clients and Stakeholders: Manage relationships with clients and stakeholders, ensuring their needs and expectations are met. Unpack ideas in an ‘elevator pitch’ style in front of agencies, clients, and senior members of staff.

Ensure Timely and Budget-Friendly Completion: Ensure the project is completed on time and within budget, addressing any issues that arise during the production process.

Evaluate Project Success: Evaluate the success of the project and identify opportunities for improvement.

Stay Up-to-Date on Industry Trends: Develop an ongoing understanding and application of cultural trends, consumer behaviour, and media consumption across the sports and entertainment landscape. Stay up-to-date on industry trends and best practices to remain competitive and produce high-quality work.

A bit about you:

• 3-5 years creating and building ideas for creative agencies or publisher/brand

• A strong portfolio of creative strategy and building insight led concepts and ideas that are channel agnostic.

• The ability to give insights meaning and translate into ideas that are hard to argue with

• Experience in presenting to clients and building trusted relationships

• Experience directing and briefing designers and other creatives to achieve compelling creative output.

• You will have adaptive mindset with the ability to apply your creativity to multiple brands and categories without compromising on quality.

• Proven success in taking a briefs and ideas from conception through to implementation.

• Must be proficient in communicating ideas via PowerPoint

Specifically, we’re looking for someone who is;

• Creative – you love originating, developing and communicating new ideas.
• Storytelling – you are a natural storyteller who can spin a yarn that engages and impacts different people.
• Insights & Strategy – you get a kick from crafting a well thought strategy – always asking why, where, when and how.
• Dynamic - you are highly motivated, energetic and thrive working in fast paced, dynamic team environment.
• Collaborate - you work best when you collaborate and are enriched by working with a team to bring to life a concept.
• Sports and Entertainment – you understand and are passionate about sports and entertainment, and the power it has to connect with people.

As Creative Campaign Manager, your role is to manage the client brief from conception to implementation:

• You need to be able to create within in a process that ensures best practice, managing concurrent projects with short deadlines, whilst maintaining high quality output
• You will be comfortable working in a group environment as a contributing member of the creative team, working closely with the broader creative departments to develop ideas that communicate a brand's message in a way that cuts through and drives results.
• You need to be able to project manage different elements at once, dealing with an array of different personalities and meeting deadlines
• You need to convey the concept you have developed in an engaging way in front of agencies, clients and senior members of staff
• You need to be able to write competently and concisely explaining complex ideas in an ‘elevator pitch’ style
• You need to be able to thrive within a fast paced, highly competitive and constantly changing environment

Indicative KPIs

• Pitch (idea) conversion
• Organic growth through contribution to market reputation (quality + impact)
• Consistency of creative output against standard set by CD
• Project management efficacy. Delivery on time and to budget.
• X-sell and integration of business-wide capabilities
• Contribution to the development of our strategic and creative output
• Contribution to our culture

Experience Required

• 5 years creating and building ideas for creative agencies or publisher/brand
• Passion, interest and experience in culture lead platform design, specifically in Sports and Entertainment
• Experience writing concept scripts for pitch work including video concepts that help sell ideas
• Experience directing and briefing designers and other creatives
• Must be proficient in communicating ideas via PowerPoint
• Experience in pitching big ideas to multiple stakeholders

What’s in it for you:

• Real flexibility to work when and where you feel most productive with our ‘Be the Best You’ policy
• 5 weeks annual leave after 2 years of service and 3 whole company mental health awareness days off per year
• Career Development and Learning & Development opportunities, including access to our global online dentsu University
• Save money with great discounts on health insurance, gym membership, buying a car and travel!

Become a champion for meaningful progress:

Our diverse and inclusive culture enables our employees to bring their whole selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

Together we make our mark. Together we embrace the true potential of disruption. And together – across all our locations – we help our clients win in a changing world.

If you want to belong to a one global network where opportunities are limitless – we look forward to welcoming you.

Next Steps

Sound exactly like the sort of role for you? Apply now!