Content Production Manager Freelancer

About WPP Production

We are WPP Production - the unified global production company that brings together all of WPP's content producers, studios and craft experts into one connected organisation. We combine world-class human craft with next generation technology to originate, design, and deliver multi-channel content systems at scale. Built for borderless collaboration and powered by deep craft expertise, we are the production engine designed for today's always on, AI driven marketing world.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

What does Content Production Manager Freelancer do at WPP Production?

The Content Production Manager (CPM) works closely with the client's Image Producer and agency Content Studio to execute and create all required localized screens featured within the client's website or other marketing materials, including reviewing content for cultural viability in Greater China-Mainland China, Hong Kong, Macau and Taiwan. The role also supports the language creative team with "buckets of content" and versions of photography. The role will coordinate with Cross-Functional teams, the Creative Director, & Business Affairs to choose content for any new project, including apps, music, movies, TV shows and podcasts.

Key Responsibilities

• Take direction from client Image Producer on localization strategy for each project and liaise with client Functional Producers to align on deadlines
• Work with client Image Producer and agency studio to plan resourcing and manage prioritization
• Build consolidated short lists of campaign imagery to client brief
• Gather screengrabs, assets and construct briefs to request asset creation from Geo Content Studio for new screens to be built
• Develop deep proficiency in iOS & OS Software and able to build a deep knowledge of and use our client’s products
• Request photo retouching for all lifestyle photos to be featured
• Route loose Cross Functional imagery for approval
• Fulfil image requests from various functional teams
• Communicate with Worldwide Image Producers for WW requests as required, project information and transferring of assets
• Work with Business Affairs to utilize 3rd party assets relevant to the Greater China markets
• Work with WW Digital Asset Managers to transfer launch assets to long-term Digital Asset system
• Manage Geo asset database and maintain and organize an archive of previous jobs
• Learn and understand the nuances of different languages and be able to identify what content requires localization and convert it to a brief for the Content Studio and graphic production team
• Plan, manage, and track the content localization of assets throughout the production process and agency studio to ensure on-time delivery
• Manage the staging and organization of final assets on servers including clear handoff matrices for functional teams
• QC final deliverables and communicate edits and final asset delivery

Requirements

• A minimum of 6 years’ experience in graphic production/ photo producing and project management at a design firm, ad agency or interactive shop.
• Flexible, creative, tech-savvy, solution-oriented individual with experience using Adobe Creative Suite’s Photoshop.
• Proficiency in iOS and Mac OS software is a must.
• Knowledge of image and production-specific needs for image reproduction, including website builds, POS, Motion Graphics and email marketing.
• Accuracy, excellent memory, an eye for detail, logical thinking, keeping secrets confidential, and good communication skills for connecting with different parties.
• Ability to work in a fast-paced, demanding, creative, and production environment. Flexibility is crucial to this role, as well as working beyond the 8:00-20:00 framework and occasionally on weekends.
• Excellent English and Basic written Traditional & Simplified Chinese, and verbal skills are prerequisites.
• Understanding of Greater China markets.

Why work here:

At WPP Production, you’ll help shape the future of content production at a truly global scale. We bring together world-class talent, cutting-edge studios, and advanced technology to solve some of the most complex creative and production challenges in the industry. You’ll work in a collaborative, borderless environment where craft excellence is valued, innovation is encouraged, and AI and next-generation tools are used to amplify not replace human creativity. With access to diverse projects, global career opportunities, and the backing of WPP’s unmatched network, this is a place where you can grow your skills, make real impact, and create work that performs for every audience, across every channel, at every moment.

Inclusion and Impact

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

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