Content Head (Copy Manager)

Role purpose

Own and lead copy development across a product portfolio, translating product strategy into clear, compelling and consistent messaging across all consumer, trade and internal touchpoints globally.

Key responsibilities

• Copy strategy & product storytelling
  Lead development of product narratives, messaging frameworks and tone of voice aligned to product strategy and positioning
  Translate technical product features and engineering detail into clear, compelling consumer-facing copy
  Ensure consistency of messaging across all channels, markets and touchpoints
• Launch & campaign delivery
  Own copy development across product launches, ensuring alignment to go-to-market strategy and campaign objectives
  Define and deliver copy for key assets across digital, retail, CRM, social and owned channels
  Partner with Campaigns and Comms teams to ensure copy aligns to campaign narratives and execution
• Global consistency & localisation
  Establish and govern copy guidelines and standards to ensure global consistency
  Adapt and structure copy for localisation across markets while maintaining core messaging integrity
  Oversee copy outputs across markets to ensure quality, accuracy and alignment
• Cross-functional integration
  Partner closely with Commercial, Campaigns, Comms, Creative and Product teams to translate strategy into execution
  Provide input into creative development to ensure messaging clarity and effectiveness
  Act as the central copy authority across projects, ensuring alignment and quality of output
• Quality, claims & optimisation
  Ensure all copy is accurate, compliant and aligned to approved claims and brand standards
  Review and refine copy to maximise clarity, impact and effectiveness across channels
  Use performance insights and feedback to continuously improve messaging and execution
• Leadership & impact
  Set direction and standards for copy across the portfolio
  Provide clear, actionable guidance to stakeholders and contributors
  Influence stakeholders to ensure messaging quality and consistency are prioritised

Skills & experience

• Strong experience in copywriting, content strategy or editorial roles
• Proven ability to translate complex or technical content into clear, compelling messaging
• Experience working across multiple channels (digital, retail, CRM, campaigns)
• Strong stakeholder management and ability to influence in cross-functional environments
• High attention to detail with strong judgement on tone, clarity and brand consistency
• Experience operating in global or multi-market environments

#LI-CY1
Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.