Content and Social Media Lead - Talent Attraction

Arcadis is the world's leading company delivering sustainable design, engineering, and consultancy solutions for natural and built assets.

We are more than 36,000 people, in over 70 countries, dedicated to improving quality of life. Everyone has an important role to play. With the power of many curious minds, together we can solve the world’s most complex challenges and deliver more impact together.

Role description:

The Content and Social Media Lead within the People function will develop and drive strategic content and social media initiatives to attract, engage, and retain talent. This role ensures that internal and external communications reflect Arcadis’s employer brand, culture, and values. This role sits within the Employer brand team within TA - it only operates to support employer brand and talent attraction activity.

This role will be reporting to the Employer Brand & TA Attraction Director.

Role accountabilities:

• Content Creation and Copywriting
  Create and oversee employer brand content across global channels, including the careers website, social media platforms (LinkedIn, Facebook, Instagram), email communications, blogs, online events, Glassdoor, Indeed, and employer brand and talent attraction collateral (digital and print).
  Produce high-quality content that translates complex business and people topics into clear, engaging employer brand narratives.
  Provide ad hoc support for senior leaders for talent related social media posts.
  Ensure all content aligns with the global Employee Value Proposition and reflects a consistent Arcadis employer brand and tone of voice, while allowing for regional and audience-specific relevance.
  Partner with relevant Marcomms teams on content creation, approval and sign off.
• Platform & Channel Management
  Manage key employer brand platforms, ensuring content is updated, accurate, consistent, and aligned with Arcadis’ brand and tone of voice. (Career website, LinkedIn life pages, Glassdoor profiles for both global and regional pages).
• Global Employer Brand Initiatives
  Partner with cross-functional teams on Employer Brand initiatives ie. Employer brand ambassador and Alumni programs.
• Social Media Strategy & Community Management
  Input and execute the global employer brand social media content strategy.
  Lead content planning, scheduling, and optimization across LinkedIn, Facebook, and Instagram.
  Use audience insights and performance data to refine content strategy, channel approach and to drive engagement.
• CRM Campaign & Event Management
  Create copy for campaign content, templates, and assets to support global and regional teams.
• Brand Governance & Guidelines
  Act as global employer custodian, ensuring employer brand guidelines and EVP are consistently applied across all platforms and regions, with room for local nuance.

Qualifications & Experience:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related business discipline.
• 3-5 years’ experience in content creation and social media management —preferably within HR or People functions.
• Strong storytelling skills with a focus on employer branding and employee talent attraction.
• Experience managing social media platforms and digital communications.
• Collaborative mindset with excellent interpersonal skills.
• Ability to manage multiple projects and stakeholders effectively.

Why Arcadis?

We can only achieve our goals when everyone is empowered to be their best. We believe everyone's contribution matters. It’s why we are pioneering a skills-based approach, where you can harness your unique experience and expertise to carve your career path and maximize the impact we can make together.

You’ll do meaningful work, and no matter what role, you’ll be helping to deliver sustainable solutions for a more prosperous planet. Make your mark, on your career, your colleagues, your clients, your life and the world around you.

Together, we can create a lasting legacy.

Join Arcadis. Create a Legacy.

Our Commitment to Equality, Diversity, Inclusion & Belonging

We want you to be able to bring your best self to work every day which is why we take equality and inclusion seriously and hold ourselves to account for our actions. Our ambition is to be an employer of choice and provide a great place to work for all our people. We are an equal opportunity and affirmative action employer. Women, minorities, people with disabilities and veterans are strongly encouraged to apply. We are dedicated to a policy of non-discrimination in employment on any basis including race, creed, color, religion, national origin, sex, age, disability, marital status, sexual orientation, gender identity, citizenship status, disability, veteran status, or any other basis prohibited by law.

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