Commercial Product Manager - Content

About the role

The Commercial Product Manager – Content is responsible for the management,
positioning, and ongoing development of Are Media’s commercial content product
suite, including; vodcasts, social, commercial content, video, talent, and eDM
products.

This role ensures all products are market-ready, commercially competitive,
operationally viable, and clearly positioned for market. Acting as the
connection point between product, sales, strategy, and delivery teams, the role
is responsible for simplifying complex commercial products into clear,
compelling solutions that are easy for sales teams to understand, position, and
sell.

A key focus of the role is sales enablement—equipping the commercial team with
the tools, training, collateral, and support required to confidently respond to
briefs and proactively engage clients. The role also plays a critical part in
identifying product gaps and opportunities, sourcing new suppliers and
capabilities, and feeding market insights and performance learnings back into
the broader commercial strategy function.

Duties

• Lead sales enablement for the commercial content product suite, ensuring the
  sales team is equipped with clear product knowledge, positioning, and selling
  frameworks
• Manage the end-to-end commercial content product suite including vodcasts,
  social, commercial content, video and influencer
• Ensure all products are commercially competitive, operationally scalable, and
  aligned to market demand and client needs
• Develop and manage the commercial content product suite across Are Media's
  portfolio, ensuring offerings are competitive, clearly packaged, and
  revenue-generating
• Partner with the Sales, Editorial, and Studio teams to bring branded content
  solutions from brief to market
• Analyse product performance data to identify gaps, refine positioning, and
  inform go-to-market strategy
• Support the sales team with compelling product narratives, rate card
  management, and category-specific solutions

Skills and experience

• Commercial Product Management: Experience managing and evolving content-led
  commercial products end-to-end (e.g. video, social, branded content, talent)
• Strategic & Commercial Acumen: Strong ability to translate market trends and
  client needs into revenue-generating product strategies
• Sales Enablement: Skilled in simplifying complex products, developing sales
  materials, and supporting responses to briefs
• Stakeholder Management: Proven ability to collaborate across sales,
  editorial, strategy, and operations to deliver outcomes
• Data & Insights: Ability to analyse performance and market feedback to
  optimise products and drive growth
• Media Industry Knowledge: Understanding of print, digital, and content
  ecosystems, including branded content and advertising models
• Financial Acumen: Understanding of pricing, revenue drivers, and commercial
  viability
• Project Management: Strong organisational skills with the ability to manage
  multiple priorities
• Communication & Influence: Clear communicator with strong presentation and
  stakeholder influencing skills
• Operational & Compliance Awareness: Understanding of delivery workflows,
  risk, and safe work practices

Who Are We?

Are Media is Australia’s #1 women’s lifestyle network. We connect with 90% of
Australian women, igniting intention through our brands including The Australian
Women’s Weekly, Better Homes and Gardens, Woman’s Day, marie claire, ELLE
Australia, TV WEEK, New Idea, WHO, Australian Gourmet Traveller and BEAUTY/crew.
With deep insights into what moves, inspires and excites women, we join
commercial partners with audiences across print magazines, digital and social
channels, TV, video, Australia’s biggest online communities, content commerce
and immersive experiences. We create content Australians love across food,
fashion, beauty, homes, entertainment, and lifestyle and through our Change
AREgenda we drive meaningful and positive change for women.

Are Media employs Australia’s best content creation talent and we are proud that
our greatest strength is our people.

Why Are Media?

Join Australia’s leading content company for women and be part of an inspiring,
creative and collaborative team. We offer excellent people programs including:

• A day of leave for your birthday,
• 4 days of volunteering leave each year,
• An inclusive parental leave program that supports all parents, families &
  carers,
• FREE digital access to all our titles, and
• Our unique Are Media Learning Academy (Digital Academy, Lunch N Learns,
  Mentoring and much more).   

At Are Media, you'll be in the office four days a week, with one day to work
from home.

Are Media is a proud member of Media Diversity Australia, a not-for-profit
organisation working towards a media landscape that looks and sounds like
Australia. We are committed to fostering diverse, respectful,
collaborative & inclusive workplace. We know & value the success this brings for everyone and we
welcome & encourage applications from diverse backgrounds. When you apply,
please let us know of any reasonable adjustments you may need during the
interview process.

Please apply now and send your CV via the link.