Brand/Portfolio Management
Job Description: Active participate in preparation, execution and evaluation of the defined activity plan including communication, promotions and other projects in order to achieve business goals. What are we looking for? Bachelor’s degree 2+ years professional experience in marketing Good interpersonal skills and ability work with cross functional teams Advanced user of MS office Fluent What will be your key responsibilities? Develop and implement promotional activities, including initiatives that support brand goals Regularly analyze sales and market audit data, consumer research, and other brand metrics to analyze brand health Collaborate to develop best-in-class sales materials in partnership with Customer Marketing and other functions Develop recommendations to support the existing brand strategy To track the budgets of the brand and effectively manage the accountable budget. Collaborate with CMI on research projects gathering insights and/or testing new concepts What can you expect from Mars? Work with diverse and talented Associates, all guided by the Five Principles. Join a purpose driven company, where we’re striving to build the world we want tomorrow, today. A strong focus on learning and development support from day one, including access to our in-house Mars University. An industry competitive salary and benefits package, including company bonus. Mars is a family-owned business with more than $35 billion in global sales. We produce some of the world’s best-loved brands: M&M’s, SNICKERS, TWIX, MILKY WAY, DOVE, PEDIGREE, ROYAL CANIN, WHISKAS, EXTRA, ORBIT, 5, SKITTLES, BEN’S ORIGINAL, and COCOAVIA. Alongside our consumer brands, we proudly take care of half of the world’s pets through our nutrition, health and services businesses such as Banfield Pet Hospitals, BluePearl, Linnaeus, AniCura, VCA and Pet Partners. Headquartered in McLean, VA, Mars operates in more than 80 countries. The Mars Five Principles – Quality, Responsibility, Mutuality, Efficiency and Freedom – inspire our 140,000 Associates into taking action every day towards creating the world we want tomorrow.
