Brand Marketing, Rakuten Travel - Marketing Communication Group, Marketing Department, Travel & Mobility Business (C&M)

Job Description:

Business Overview
Rakuten Travel is the core service of Rakuten Group, providing a wide range of travel experiences to travelers in Japan and around the world. The service has grown to become the number one online travel company in Japan, and continues to grow as it provides more travel experiences to travelers around the world.

Department Overview

Rakuten Travel, Japan's largest online travel agency, aims to enrich people's lives through travel. To this end, the mission of the Marketing Department is to communicate the value of Rakuten Travel's services to domestic and international travelers through the most appropriate means of marketing approach and to increase the number of Rakuten Travel fans. Our goal is to turn Japanese travelers as well as travelers from all over the world into Rakuten Travel fans.

Position: Why We Hire

As part of this effort, Rakuten Travel is strengthening its brand marketing from 2022.

Position Details

The successful candidate will be responsible for the following tasks related to the development and execution of Rakuten Travel's brand communication strategy:

• Market & user insights & competitive analysis
• Develop and execute marketing plans in collaboration with advertising agencies
• In-house management of online advertising
• Offline advertising (especially TV commercials) management
• Creative direction for advertising

What is attractive and exciting about this position?

• The ability to take on a wide range of tasks from strategy planning to execution.
• Experience in marketing a service that already has a large market share.
• Able to challenge new marketing methods.

Work Environment

6 members
Currently, the team consists of members who have been working at Rakuten Group, Inc. since they graduated.

Mandatory Qualifications:

• At least 3 years of digital marketing experience (Youtube, Meta etc...) or advertising production and management experience) or experience in advertisement production and operation

Desired Qualifications:

• Data analysis using SQL (Teradata, Big Query)
• Bird's eye view knowledge of marketing in general
• Project management skills
• Statistical analysis
• Experience in SNS and influencer marketing
• KPI management skills

Others Information:

Additional information on Location
Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country) In this case, it is necessary to achieve a TOEIC Score exceeding 800 after joining Rakuten in order to be eligible to become a regular employee. If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

#business #marketing #PR #commerce #RakutenTravel
In Japanese, Rakuten stands for ‘optimism.’ It means we believe in the future. It’s an understanding that, with the right mind-set, we can make the future better by what we do today. So we challenge ourselves to evolve, innovate and experiment, to create a better, brighter future for everyone. Today, our 70+ businesses span e-commerce, digital content, communications and fintech, bringing the joy of discovery to almost 1.3 billion members across the world.

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