Brand Manager - UP&GO

Expressions of Interest | Brand Manager – UP&GO

Reporting to: Ashleigh Tipple, Senior Brand Manager UP&GO
Location: Berkeley Vale Head Office
Status: 12 Month Secondment
EOI Close: 10 July 2026

About the role

This 12-month secondment is an opportunity to join the UP&GO brand team and contribute to one of Sanitarium’s most well-known brands. Working closely with the Senior Brand Manager, the Brand Manager will support the development and execution of marketing initiatives that drive revenue, brand awareness and growth.

The Role

• Brand Strategy Execution: Supporting the delivery of brand strategy across communications, innovation, packaging, promotions, digital, PR, events and retail activation.
• Campaign and media delivery: Managing brand communications activity, including agency briefing, campaign development, media planning and implementation, with consideration of market conditions, investment efficiency and performance outcomes.
• Innovation and NPD: Leading new product development, renovation and go-to-market projects, working cross-functionally from concept through to launch.
• Project management: Driving key brand projects forward, ensuring delivery on time and in line with brand, commercial and customer objectives.
• Cross-functional alignment: Working closely with Marketing, Sales, Category, SDI and agency partners to create alignment and maintain momentum across initiatives.
• Financial and performance management: Tracking brand performance, managing budgets and contributing to the delivery of profit, revenue and growth targets.
• Planning: Contributing to annual brand planning and the development of the innovation pipeline, helping shape priorities that support long-term brand growth.
• Team contribution: Contributing to a collaborative and constructive team environment, with the potential to lead a junior team member depending on business need and the successful candidate.

About you

• Degree qualified in Marketing, Commerce or a related field
• 4+ years’ experience in brand marketing, ideally within FMCG or a consumer-led environment
• Strong project management and campaign execution capability
• Experience in new product development and go-to-market delivery
• Strong commercial acumen and consumer focus, with the ability to link activity to strategy and performance outcomes
• Confident using Microsoft Office, particularly Excel, PowerPoint and Word
• Detail focused, organised and able to manage multiple priorities
• A proactive and collaborative growth mindset, with curiosity, resilience and a passion for innovation and delivering results

If you would like more details about this opportunity, please contact Ash Tipple Ashleigh.Tipple@sanitarium.com.au or Aleni Togafau via Aleni.Togafau@sanitraium.com.au

Please submit your interest via the “Search Jobs” function in Day Force.