Brand Manager
Brand Manager – Libra
Shape the future of one of ANZ’s most iconic and purposeful brands. At Essity, we don’t just build brands – we break barriers, challenge taboos, and create better lives. Libra has been doing exactly that for over 45 years, leading the conversation in feminine care across Australia and New Zealand. Now, we’re looking for a passionate, commercially driven Brand Manager to help take Libra into its next chapter of growth. This is more than a marketing role. It’s an opportunity to make a real impact – on category growth, brand relevance, and the lives of millions of consumers.
About the Role
As Brand Manager – Libra, you’ll be at the forefront of driving the growth and evolution of one of ANZ’s most iconic feminine care brands. This is a true end-to-end brand role where you’ll shape strategy, lead execution, and deliver impact across the full marketing mix. You’ll set a clear direction for the brand in market, grounded in deep consumer and shopper insight, while ensuring strong commercial outcomes. While Libra is proudly a local brand for over 45 years, you’ll also collaborate closely with global teams, leveraging broader brand strategy, capabilities, and thinking where it adds value and translating it in a way that feels authentic and relevant to ANZ consumers. From breakthrough campaigns to innovation and customer activation, you’ll be responsible for bringing bold ideas to life and ensuring Libra continues to lead the category in both relevance and performance.
What You Will Do
- Support and deliver the ANZ brand strategy and annual brand plans
- Translate global strategies into locally relevant initiatives that drive market growth
- Lead integrated marketing campaigns across ATL, BTL, digital, and in-store channels
- Partner with Sales and Category teams to deliver customer and channel growth
- Manage and optimize the brand portfolio, including pricing, assortment, and mix
- Identify growth opportunities through consumer, category, and market insights
- Oversee digital and owned channel activity to drive engagement and conversion
- Collaborate with the Innovation team to develop and launch new products through the Stage & Gate process
- Manage agency partners to deliver high-quality, on-brand execution
- Monitor brand, campaign, and digital performance to drive continuous improvement
- Lead customer marketing and in-store activation plans
- Manage the A&P budget, ensuring strong ROI and effective investment allocation
- Work cross-functionally with global and regional stakeholders to align and deliver initiatives
Who You Are
You bring 4+ years’ experience in Brand Management, Marketing, or Commercial roles, ideally within FMCG or a similar fast-paced industry. You have a strong track record of delivering brand strategy alongside commercial results. You understand retail and customer dynamics and know how to translate insights into action. You’re comfortable managing complexity and balancing global direction with local needs. You bring strong analytical skills and confidence working with data to inform decisions. You have experience leading cross-functional projects and working collaboratively across teams. You’re a confident communicator with the ability to influence stakeholders at all levels. You have a strong sense of ownership, attention to detail, and pride in brand custodianship. You thrive in a fast-paced environment and demonstrate resilience and adaptability. Experience with innovation processes (e.g. Stage & Gate) and digital marketing is highly regarded.
What We Can Offer You:
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You With Us
Application End Date: 30 July 2026
Job Requisition ID: Essity263172
Essity is a leading global hygiene and health company. Our expertise began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. We innovate for good to break barriers and contribute to shaping a healthier future. At Essity, we have a people-first approach where every career is as unique as the individual. We empower employees to excel together and reach their full potential through a winning culture driven by a powerful purpose. Our performance-orientated environment motivates employees to think differently and embrace challenges so we can continue improving lives, every day through better hygiene and health. We provide a sustainable work-life based on flexibility for both employees and employers. We are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, enables customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA and Tork, and other strong brands such as Actimove, Cutimed, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic and Zewa are sold in 150 countries. I In 2024, Essity had net sales of approximately SEK 146bn (EUR 13bn) and employed 36,000 people. We are headquartered in Stockholm, Sweden and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity!
