Brand Manager
Key Responsibilities
1. Brand Strategy Execution
Support the development and implementation of Mucosolvan’s launch communication plan, including brand positioning, core messaging, media execution, and in‑store/OTC promotional activities; Assist in localized creative content development and promotional material management, ensuring alignment with global brand guidelines and tone of voice.
2. Channel & Point‑of‑Sale Activation
Work closely with the sales team to drive pharmacy channel launch activities, such as merchandising, promoter training, and sell‑out incentive programs; Support the planning and execution of out‑of‑hospital market education initiatives to enhance pharmacists’ and physicians’ awareness and recommendation of the brand.
3. Data & Insights Support
Track key brand KPIs (e.g. awareness, conversion, sell‑out performance, ROI) and analyze the effectiveness of media investment and marketing initiatives; Regularly deliver market insights and competitive intelligence reports, providing recommendations for strategy optimization.
4. Project Management & Collaboration
Coordinate effectively with internal cross‑functional teams (e.g. Medical, Legal, Regulatory, Supply Chain) and external partners (e.g. agencies, PR, media, research); Manage budgets and timelines to ensure on‑time, high‑quality project delivery.
Qualifications
Bachelor’s degree or above; majors in Marketing, Medicine, Pharmacy, Business or related fields preferred; Minimum 2 years of experience in FMCG or pharmaceutical OTC brand/marketing roles; experience with product launches or cross‑functional projects is a plus; Strong understanding of Chinese consumer insights and the retail ecosystem, especially pharmacy and health categories; Excellent communication skills and execution capability, with the ability to manage multiple projects simultaneously; Proficient in PowerPoint and Excel, with basic data analysis skills; Fluent in English (spoken and written), able to collaborate smoothly with global teams.
What You Will Gain
Hands‑on experience in launching a well‑known international brand in China; Exposure to close collaboration with global teams and diverse local functions, enabling rapid growth toward an independent brand leadership role; Professional training and a clear development path within the pharmaceutical and healthcare brand landscape.
Opella is the self-care challenger with the purest and third-largest portfolio in the Over-The-Counter (OTC) & Vitamins, Minerals & Supplements (VMS) market globally. Our mission is to bring health in people’s hands by making self-care as simple as it should be. For half a billion consumers worldwide – and counting. At the core of this mission is our 100 loved brands, our 11,000-strong global team, our 13 best-in-class manufacturing sites and 4 specialized science and innovation development centers. Headquartered in France, Opella is the proud maker of many of the world’s most loved brands, including Allegra, Buscopan, Doliprane, Dulcolax, Enterogermina, Essentiale and Mucosolvan. B Corp certified in multiple markets, we are active players in the journey towards healthier people and planet. Find out more about our mission at www.opella.com.
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