AVP / Senior Associate, Wealth Marketing Manager, Consumer Banking Group,

Business Function:

As the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.

Job Purpose:

We are seeking a creative and strategic Wealth Marketing and Content Manager to manage our DBS Treasures content marketing efforts across both digital and owned channels. The ideal candidate should have a sophisticated understanding of the wealth landscape, combining brand-building expertise with compelling storytelling to elevate our market positioning and deepen client engagement. This role requires a strong editorial sensibility, the ability to translate complex financial concepts into differentiated content, and collaboration skills to work effectively with our internal stakeholders and agencies.

Responsibilities:

• Content Strategy
• Campaign & Channel Management
• Cross-Functional Collaboration
• Analytics & Optimisation

Requirements:

• Bachelor's degree in Marketing, Communications, Journalism, Finance, or a related field
• Experience in financial services or regulated industries
• Familiarity with financial marketing compliance and advertising guidelines
• 4-6 years of experience in marketing, brand, or content roles within wealth, asset management, financial services, or premium/luxury sectors
• Strong writing, editing, and storytelling capabilities
• Understanding of investment products, wealth management concepts, and affluent segments (ie, young and matured affluents, accredited investors, onshore/offshore personas)
• Experience managing multi-channel marketing campaigns and content calendars
• Familiarity with digital marketing, SEO, GEO, email marketing, analytics tools (e.g. GA4), and social media best practices
• Strong stakeholder management and project coordination skills
• Ability to work in a fast-paced environment and manage multiple priorities effectively

Apply Now
We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

Location: DBS Asia Central
Job: Marketing and Communications
Schedule: Regular Employee Status: Full time
DBS is more than a bank — we're shaping the future of finance and communities. With innovation at our core and impact in our DNA, we go beyond banking to build careers, relationships, and a better world. DBS is a leading financial services group in Asia with a presence in 19 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognised for its global leadership, DBS has been named “World’s Best Bank” by Global Finance, “World’s Best Bank” by Euromoney and “Global Bank of the Year” by The Banker. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named “World’s Best Digital Bank” by Euromoney and the world’s “Most Innovative in Digital Banking” by The Banker. In addition, DBS has been accorded the “Safest Bank in Asia” award by Global Finance for 15 consecutive years from 2009 to 2023. DBS provides a full range of services in consumer, SME and corporate banking. As a bank born and bred in Asia, DBS understands the intricacies of doing business in the region’s most dynamic markets and is committed to building lasting relationships with customers. With its extensive network of operations in Asia and emphasis on engaging and empowering its staff, DBS presents exciting career opportunities.