Associate - E-Commerce
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.
WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com
At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:
- Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
- Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
- Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
GENERAL DESCRIPTION
The Associate - E-Commerce performs digital campaigns (Affiliate, Display, Live Streaming and Paid Search) on e-Commerce platforms such as Lazada, Shopee, Amazon across various client portfolios and industry verticals. Collaborating closely with the Social Buying team.
INDIVIDUAL RESPONSIBILITIES
- Execute e-Commerce campaigns on major platform (Lazada, Shopee, Amazon etc.) for all WPP Media clients
- Support managers on full funnel planning tactics for e-Commerce activation (awareness, consideration and conversion touchpoints) across multiple e-Commerce platforms (i.e. Lazada, Shopee, Amazon etc.)
- Implement e-Commerce campaign activities for established local and global brands across multiple industries.
- Provide actionable insights during mid and post campaign reports to improve in-flight optimizations and future campaign brief recommendations.
- Attain e-Commerce platform certifications when available.
- Ideally obtain Facebook Blueprint Planner and Buyer certifications to ensure that you understand the end-to-end journey for a campaign.
- Any other project or tasks as assigned from time to time.
GROUP RESPONSIBILITIES
- Understanding of WPP Media client deliverables and campaign KPIs.
- Understand media behaviors and how the target audience defined by the Social Buying team interacts with the e-Commerce platforms (i.e. Lazada, Shopee, Amazon etc.)
- Understand the dependencies and interactions with both Search (i.e., Google, Microsoft Advertising) and Social (i.e. Google, Facebook, LinkedIn, Twitter) touchpoints
- Engage with e-Commerce platforms to book, buy, plan, setup and execute media activation campaigns on behalf of the client and setup correct tracking to ensure to be able to report on the campaign performance.
- Proactively identify opportunities to improve and enhance clients’ campaigns and advise WPP Media client teams accordingly.
- Proactively address, and when needed escalate, any issue that compromises the quality and timeliness of deliverables.
- Ensure understanding and 100% compliance with finance process, WPP Media policies and procedures.
- Ensure cross-functional collaboration by demonstrating openness to new ideas and interest in learning from colleagues with different expertise.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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Please read our Privacy Notice for more information on how we process the information you provide.
