Associate Director Brand Advertising & Governance

Optus is a leading telecommunications company, known for delivering innovative solutions, challenging the market, and building a technology-driven, customer-first business. With a strong commitment to creativity, commercial impact, and customer experience, we’re redefining how our brand shows up across every channel and touchpoint.

This is a pivotal leadership role at the centre of the organisation, shaping how the Optus brand lives, evolves, and connects with millions of Australians.

What You’ll Do

• Partnering closely with the EGM Marketing, Business Unit leaders, and senior stakeholders across Optus, you will be responsible for:

• Leading enterprise brand strategy, setting the direction and evolution of the Optus brand platform to drive long-term value and customer trust
• Owning brand governance frameworks, policies, and standards to ensure consistency, quality, and alignment across all channels and business units
• Driving integrated campaign strategy, aligning cross-functional teams and agencies to deliver impactful, coordinated campaigns
• Acting as a senior brand advisor to GMs, EGMs, and Executive leadership, translating complex strategy into clear, commercially grounded narratives
• Leading creative ambition, setting a high bar for brand expression and challenging work that doesn’t meet strategic or commercial objectives
• Providing senior stewardship of agency partners, ensuring strong strategic alignment, performance, and value delivery
• Embedding brand into business strategy by partnering across Product, GTM, Digital, Networks, Legal, and Corporate Affairs to drive enterprise-wide alignment
• Ensuring fiscal discipline across major brand investments, optimising outcomes from significant marketing spend
• Coaching and developing senior marketing leaders, elevating capability in strategic thinking, creative excellence, and commercial rigour
• Leading enterprise alignment forums, resolving trade-offs and ensuring shared accountability for brand outcomes

What You’ll Bring

• 12+ years’ experience in marketing, with deep expertise in brand strategy, campaigns, and commercial delivery
• Proven leadership in complex, matrixed organisations with multiple senior stakeholders
• Strong experience managing large agency ecosystems and integrated campaign delivery
• Expertise across the full marketing mix including media, digital, creative, and content
• Exceptional stakeholder management and influencing skills, including executive-level communication
• Demonstrated ability to translate brand strategy into execution across channels
• Strong commercial acumen, understanding how brand drives growth and long-term value
• A strategic mindset with the ability to operate confidently in ambiguous, fast-paced environments

The Good Stuff

• Competitive remuneration and employee benefits, including monthly mobile credit and product discounts
• Flexible working arrangements with a mix of office and remote work
• A vibrant campus with cafes, gym, childcare, and collaborative spaces
• Generous leave policies, including additional ‘Connected’ days
• Inclusive parental leave and strong support for growing families
• Learning and development opportunities through industry-recognised programs
• A strong focus on diversity, inclusion, and belonging
• Access to wellbeing and support services, available 24/7