Assistant Trade Marketing Manager
Assistant Trade Marketing Manager
• Strategy Formulation & Execution: Develop monthly, quarterly, and annual marketing plans for the Douyin platform based on the company's overall market strategy and oversee their implementation
• Campaign Planning & Execution: Plan and execute marketing activities, challenge campaigns, live streaming events, etc., on the Douyin platform to boost user participation and brand awareness
• Competitor Analysis: Continuously monitor Douyin platform trends and competitors' operational strategies, providing valuable market insights and improvement suggestions
• Cross-departmental Collaboration: Work closely with Marketing Team to ensure marketing activities align with overall business objectives
• Data Analysis & Optimization: Co-work with TP to monitor and analyze various Douyin metrics (e.g., views, likes, comments, shares, follower growth, conversion rates), regularly generate data reports, and optimize content strategies and campaign performance based on data insights
• Influencer Collaboration & KOL/KOC Marketing: Identify and engage with Douyin influencers (KOLs/KOCs) aligned with the brand's tone, plan and execute collaboration campaigns, and evaluate their effectiveness
• Work closely with Regional Trade marketing on all regional initiatives, monitor activation execution and finding learnings and insight to improve
• Manage A&P cost spending and effectively allocate resources
Job Posting End Date: Target Hire Date: 2026-05-12 Target End Date: Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.
