Assistant Marketing Manager - Thailand

Assistant Marketing Manager – Thailand

Location: Bangkok, Thailand
Scope: Thailand
Team: Marketing & PR
Reports to: Senior Brand Manager, SEA (with close collaboration with SEA Marketing Manager)

The Role

We are looking for an Assistant Marketing Manager – Thailand to support and execute PR, influencer, and marketing initiatives in one of the region’s most dynamic and fast-growing beauty markets.
This role is highly execution-focused and requires deep knowledge of the Thai influencer landscape, social platforms, and local beauty culture. You will play a key role in driving brand visibility, engagement, and retail support in Thailand.

What You’ll Do

• Local Market Execution
  Execute PR, influencer, and marketing plans tailored specifically to the Thai market, aligned with regional strategy.
  Support the rollout of regional and global campaigns with strong local relevance.
• Influencer & KOL Management
  Build and maintain relationships with Thai influencers, KOLs, and agencies.
  Coordinate seeding, content tracking, and coverage reporting.
  Support influencer negotiations, contracts, and deliverables.
• Retail & Sephora Thailand Support
  Work closely with Sephora Thailand and local field teams to support launches, events, and social visibility.
  Track activations, collect performance insights, and share local feedback with the regional team.
• Events & Activations
  Support the planning and execution of influencer events, press moments, and retail activations in Thailand.
  Coordinate logistics, suppliers, product shipments, and timelines.

Who You Are

• 3–5 years’ experience in PR, Influencer, or Brand Marketing (beauty preferred)
• Strong understanding of Thailand’s social platforms, influencer culture, and beauty trends
• Highly organized, proactive, and execution-focused
• Comfortable working in a fast-paced, evolving environment
• Strong communication skills in English and Thai
• Collaborative team player with a local-first mindset