Assistant Marketing Manager
Key Responsibilities:
Campaign & Commercial Marketing
* Plan and execute commercially driven marketing campaigns that support sales objectives across Samsonite group portfolio of brands.
* Translate brand campaigns into channel-specific activation plans that maximize visibility, consumer engagement and revenue.
* Develop compelling campaign mechanics, promotional initiatives and tactical marketing ideas that drive traffic, conversion and sell-through.
* Ensure campaigns are amplified across key customer touchpoints through strategic trade and commercial partners.
* Monitor campaign performance, evaluate effectiveness and recommend optimizations to maximize business impact and ROI.
Trade Marketing & Commercial Partnerships
* Develop and execute trade marketing initiatives with department stores, malls, ecommerce platforms and key commercial partners to maximize campaign reach and sales performance.
* Build strong relationships with trade partners to secure incremental marketing support, premium visibility and exclusive campaign opportunities.
* Collaborate with Sales, Ecommerce and Merchandising teams to develop channel-specific activation plans that support business objectives while respecting each channel's role.
* Identify and develop new commercial partnerships that strengthen brand presence, attract new consumers and generate incremental business opportunities.
* Proactively identify opportunities to amplify campaigns through partner marketing channels, events, sponsorships, roadshows, pop-ups and consumer activations.
* Negotiate value-added marketing support and co-investment opportunities with partners to maximize campaign exposure and return on investment.
Marketing Planning & Operations
* Develop and manage the annual marketing calendar, ensuring campaigns align with commercial priorities, product launches and key trading periods.
* Manage the A&P budget effectively to maximize marketing investment and business performance.
* Coordinate campaign execution across internal teams and external agencies to ensure timely and seamless delivery.
* Manage campaign assets, marketing collateral and GWP to support successful campaign execution.
