Assistant Communications Manager

Role Purpose

Dyson is seeking a dynamic Assistant Communications Manager to lead Product Communications across Greater China, with additional responsibility for Internal Communications. This role will position Dyson as the benchmark for engineering-led innovation, drive consumer preference, and strengthen employee engagement.

Key Responsibilities

• Product Communications
• Develop and execute integrated communications strategies for new product launches (NPD).
• Localize messaging to resonate with regional consumer priorities.
• Build and maintain strong relationships with tier-1 and tier-2 media outlets, influencers, and industry stakeholders.
• Secure impactful coverage that reinforces Dyson’s innovation leadership and premium positioning.
• Partner with marketing and commercial teams to ensure consistent messaging across channels.
• Support Greater China leadership in delivering clear, engaging internal communications.
• Develop content and campaigns that strengthen employee understanding of Dyson’s vision, strategy, and values.
• Manage internal communication channels (intranet, newsletters, town halls) to ensure timely and consistent updates.
• Collaborate with HR and leadership teams to drive employee engagement and alignment.

Key Requirements

• Bachelor’s degree in Communications, Public Relations, Journalism, or related field.
• 5 years of experience in communications, preferably within consumer technology, lifestyle, or innovation-driven industries.
• Proven track record in product PR and media relations in Greater China.
• Strong writing and storytelling skills in both English and Mandarin.
• Ability to manage multiple stakeholders and projects under tight deadlines.
• Experience in internal communications and employee engagement programs is a plus.
• Strategic thinker with hands-on execution capability.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.