Assistant Brand Manager

About the Role

We are looking for a proactive and analytically minded talent to support the development and execution of our new category strategy. In this highly collaborative role, you will be the operational core of the brand team, translating local market insights into actionable plans, coordinating with global counterparts and local teams to drive category growth and new product launch.

Job Description:

Strategy & Planning Support

• Conduct in-depth category market analysis and competitor research to identify product opportunities and local market trends.
• Assist the line manager in developing category strategy, range architecture, and pricing plans based on a deep understanding of the category.
• Support the annual planning process and budget management, including SAP operation for spending tracking.
• Execute tactical initiatives in alignment with marketing strategy to drive share growth and achieve sales targets.

Communication & Campaign Execution

• Support the development of local communication strategies and collaborate with Global and local cross-functional teams on campaign execution.
• Brief creative and messaging agencies, coordinate media and social buying, and assist in creative production to bring campaigns to life.
• Work productively with external partners (media agencies, creative partners) and internal stakeholders (PR, media, in-store, sales teams) to ensure seamless campaign delivery.
• Track and review the effectiveness and efficiency of media and social spending, extracting key insights from campaign performance.

Business Performance & Data Management

• Monitor daily category sales and new product development (NPD) performance, providing quick reactions to business fluctuations.
• Manage data sources across market trends, product performance, competitor activity, advertising effectiveness, and sales figures.
• Maintain regular contact with external suppliers across creative, media, legal, product, and research functions.

Team Collaboration

• Guide cross-functional teams on product communication messaging, always ensuring alignment with product truth and brand strategy.
• Assist the line manager in monitoring brand and product profitability.
• Support the preparation of monthly and quarterly business review decks.
• Maintain regular 1:1 catch-ups with the line manager to review recent performance and results.

Qualifications

• At least 3 years of experience in brand management, marketing, or category management.
• Experience in home appliances is a plus.
• Business acumen and insight-driven.
• Creative mindset and excellent operation.
• Passion for product development and technology.
• Fluency in both written English and verbal communication skills.

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity. At Dyson we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. In order to achieve this we need to pioneer technologies that are different and authentic. This is the core of what we do and who we are. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. And while we are growing fast we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell and how we support our owners. At the same time we are working through the James Dyson Foundation, James Dyson Award and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.