Assistant Brand Manager
Principal Accountabilities:
Brand Management
Responsible for all aspects of brand management and marketing duties relating to assigned brands/products. Responsibilities include planning, devising and executing marketing / promotional activities independently. Smoothly interface with sales team and distributors in communicating a coherent brand identity in merchandizing and promotion activities. Ensure the managed brands are developed smoothly via coordination among marketing, sales and logistic etc. brand champion. Monitor and control marketing spending against budget & plan. Manage the advertising / research company in delivering the quality and professional services. Analyses the market information through competitors’ activities, pricing, product potential, market research etc., and device brand strategy and promotion programs in line with brand group’s direction. Maintain good relationship with brand owners.
Marketing Services
Implement promotional campaigns as well as daily operational tasks relating to logistics, POSM management and reporting. Act as interface for sales, logistics, finance and brand owner for all activities relating to assigned brands/products to ensure smooth coordination for all parties involved. Effectively work with external suppliers and agencies for maximizing their performance for relating projects e.g. promoter agency for PG promotion, advertising and PR agencies for advertising and PR campaigns and suppliers for premium sourcing. Collect the market information through competitors’ activities, pricing, product potential, market research etc. Liaise with and update regularly (monthly report) with brand owner for the brand performance.
Functional Capabilities Requirements:
- Innovativeness
- Consumer & Customer Focus
- Competitor Focus
- Market Research
- Product Design & Packaging Development
- Brand Positioning
- Integrated Activity Planning
- Trade Marketing
Knowledge and Skills Requirements:
- Degree holder with formal business qualifications
- Formal marketing training desirable
- Minimum 3 years working experience in marketing preferably with experience in managing Alcoholic Beverage Brands or FMCG Brands
- Energetic, outgoing and proactive individual with good organizational and time management skills
- Good presentation, communication and negotiation skills
- High competency in spoken and written English and Chinese
- Knowledge in wines & spirits industry is a plus but not a must
Job Posting End Date: Target Hire Date: 2026-07-01 Target End Date: 2026-09-30
Pernod Ricard is a worldwide leader in the spirits and champagne industry, blending traditional craftsmanship, state-of-the-art brand development, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur and Mumm and Perrier-Jouët champagnes. Our mission is to ensure the long-term growth of our brands with full respect for people and the environment, while empowering our employees around the world to be ambassadors of our purposeful, inclusive and responsible culture of authentic conviviality. Pernod Ricard’s consolidated sales amounted to € 10,959 million in fiscal year FY25. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN Code: FR0000120693) and is part of the CAC 40 index.
