Assistant Brand Manager

DESCRIPTION 1:

POSITION SUMMARY

In this section, insert a brief overview of the role.

MAIN RESPONSIBILITIES

• Develop Haagen-Dazs Food Service Channel marketing strategies and quarterly communication programs to achieve business/marketing objectives.
• Lead internal state holders to develop Food Service new assortment project based on the sensibility of market/consumer trend and business opportunity.
• Build continuous awareness, visibility of Haagen-Dazs brand innovation and expand occasion through develop brand co-op activities and events.
• Work closely with the internal cross-function teams, external state holders and lead multiple external agencies for business objective, campaign development and program execution excellence.
• Monitor related market/competitor/consumer trend, analysis to help brand manager to develop brand strategies and campaigns.
• Routine management including A&P spending.

MINIMUM QUALIFICATIONS

• Degree: Bachelor's Degree
• Years of experience: At least 3 years relevant marketing experience, preferably in FMCG/F&B industry, with advertising agency background would be a plus.
• Experience of leading multiple agencies at the same time to achieve one goal.
• Solid project management experience and ability to handle multitask with high sense of urgency to achieve each project timeline accurately.
• Ability to work with tight schedule and used to high working pace and high pressure with high flexibility.
• Excellent interpersonal and communication skills with internal functions and external parties.
• Positive thinking with strong growth mindset, action attitude and open-minded for the team work.
• Fluent in written and spoken English.

PREFERRED QUALIFICATIONS

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• XX
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DESCRIPTION 2:

POSITION SUMMARY

The incumbent will be responsible for assisting in the management of the Häagen-Dazs brand within the context of Korea strategies as well as for maximizing the long term profitability of the Brand.

MAIN RESPONSIBILITIES

• Reporting to the Marketing Director in Korea, the incumbent will assume the following set of key responsibilities:
• Assist in planning and developing a brand that grows sales, builds royal customers.
• Translates Business objectives into Brand Campaign.
• Prepares brand /Marketing plans to build a sustainable advantage.
• Proactively supports innovation and prioritizes ideas.
• Engage in all aspects of Marketing planning.
• Propose and implement comprehensive marketing plans to achieve business goals.
• Identify new ways to build brands and marketing vehicles to synergy between brands.
• Constantly monitors performance of managed brands.
• Ensures effective administration of brands/products through marketing proposals.
• Identifies new business opportunities and proposes initial plan to exploit these opportunities.
• Liaises with internal departments and external partners to ensure full communication and success of marketing plans.
• Monitors expenditure within budget for brand and marketing activities.
• Track and analyzes brand performance and trends.
• Perform consumer research to drive innovative solutions.
• Integrate consumer data and market trends to drive Brand Campaign.
• Anticipate consumer needs to develop brand strategy and future strategic initiatives.
• Leverages knowledge of consumer targeting to develop integrated promotion plans.
• Apply business and financial knowledge to Marketing management to achieve business goals.
• Support trade decision and improve profitability.
• Propose pricing strategies across portfolio to achieve maximum Brand Profitability.
• Apply marketing strategies to ensure right mix, innovation and effective resource allocation.

MINIMUM QUALIFICATIONS

• English speaking skills is a must.
• Graduate or master's degree in Univ.
• 5+ years of related work experience in Marketing function. Candidate in FMCG industry preferred.
• PR handling experience is preferred.
• Strategic marketer with solid consumer understanding and strong business skills who can create strategic direction for the category.

PREFERRED QUALIFICATIONS

• Personal fit with the Company's culture: passionate, quality and results-oriented, high level of integrity, supportive, open, flexible and focused.
• Analytical, questioning and challenging approach.
• Strong critical thinking and strategic reasoning skills.
• Proactive approach to work load management.
• Excellent communication and influencing skills - able to communicate (verbal and written) ideas with learning concisely.
• Able to think intuitively about consumer needs and beliefs and be able to demonstrate examples of real consumer insights.
• Able to think laterally around problems to create solutions.
• Able to plan effectively, to handle complex project implementation and time management.
• Strong views but with an openness to listen to others and to challenge stance to provide the best solutions.
• Commercially minded and Consumer focused.
• Innovative.
• Self starter.
• Team orientated.